『PROMOTE YOURSELF』ダン・ショーベル・著 vol.3841

【自分をプロモートする米国流ノウハウ】
http://www.amazon.co.jp/exec/obidos/ASIN/1250025680

本日の一冊は、ニューヨーク・タイムズ紙で話題となった『Me2.0』の著者、ダン・ショーベル氏による最新刊。

まだ邦訳されていない本ですので、本日は洋書でご紹介します。

就職活動をテーマに、ＳＮＳの可能性についてまとめられた前作と違い、今回は就職してからキャリアを積みたい、転職したい社会人におすすめの内容。

『PROMOTE YOURSELF』というタイトルからも連想されるように、個人のブランディングについて、コンセプトから実践まで述べた、実用的な一冊です。

自分ブランドを創りたい方の心構えから、ＳＮＳの使い方、ブログ記事を書く際のタブー、キャリアを築くためのソフトスキル、使えるウェブサイトまで、幅広くトピックが網羅されています。

以下の項目ぐらいは、押さえておいて損はないと思います。

Six Rules of Self-Promotion:
１．Make yourself worthy of being talked about.
２．Be well known for one specific thing.
３．Take responsibility.
４．Find ways to expand your role.
５．Make others look good──especially your manager.
６．Get some evangelists.

The Five Taboos:Politics, Class, Race, Gender, and Religion

Make sure your keywords and tags are current.

これから自分ブランドを創ろうと思う方には、おすすめの一冊です。

———————————————–
▼ 本日の赤ペンチェック ▼
———————————————–

If everyone has to think outside the box, maybe it is the box that needs fixing. ──MALCOLM GLADWELL

If you work really hard, make yourself an expert on something, and pursue your passions, you will be able to achieve what you want.

Your reputation is the single greatest asset you have.

You need to build a positive presence in new media.

Your boss’s career comes first.

The one with the most connections wins.

Hours are out, accomplishment are in.

If you want to keep your job and move up, stop thinking that you have to put in a ridiculous numbers of hours per week. Instead, realize your value, deliver on it, measure your successes,and then promote yourself.

Skillshare.com is a community education marketplace

Udemy has free and low-cost courses on a variety of topics

Quora is a Q&A site where you can ask questions and get answers from a large community of experts in a wide variety of fields.

Assess Your Soft Skills　※一部紹介
active listener
good negotiator
work well under pressure
accept criticism
good at taking initiative

Join as many LinkedIn groups that are related to your field or industry as possible.

Make sure your keywords and tags are current.

The Five Taboos:Politics, Class, Race, Gender, and Religion

You Can’t Promote Something Nobody Wants

————————————————

『PROMOTE YOURSELF』ダン・ショーベル・著　ST.MARTIN’S PRESS
http://www.amazon.co.jp/exec/obidos/ASIN/1250025680

————————————————-

◆目次◆

１．The Future is YOU
２．Hard Skills:Be More Than Your Job Description
３．Soft Skills:Make Every Impression Count
４．Online Skills:Use Social Media to Your Advantage
５．Gain Visibility Without Being Known as a
Self-Promotional Jerk
６．What Managers Look for When They Decide
whom to Promote
７．Develop Cross-Generational Relationships
８．Build Your Network at Work and Beyond
９．Turn Your Passion into a New Position
10.Start Your Own Business While on the Job
11.Moving Up, Moving Sideways, or Moving On?
Epilogue:Your Career Is in Your Hands