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【アマゾンを使ってセルフパブリッシング】
http://www.amazon.co.jp/exec/obidos/ASIN/4872904826

[エラー: asin:4872904826 というアイテムは見つかりませんでした]

本日の一冊は、アメリカ・ワシントン州在住の絵本作家で、セルフパブリッシング（自費出版）だけで生計を立てているという著者が、本の制作から販売まで、すべてをウェブサイト上で行うノウハウを公開した、衝撃の一冊です。

著…

【続きを読む】

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【偉業を成し遂げようと思うなら】
http://www.amazon.co.jp/exec/obidos/ASIN/4101181381

[エラー: asin:4101181381 というアイテムは見つかりませんでした]

本日ご紹介する一冊は、今回の旅のお供に持って行った、塩野七生さんによる力作、『わが友マキアヴェッリ』全三巻です。

マキアヴェッリと言えば、『君主論』で知られる中世イタリアの政治思想家ですが、本書では、マキアヴェッリがなぜ…

【続きを読む】

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【商品企画のヒント】
http://www.amazon.co.jp/exec/obidos/ASIN/4340110051

[エラー: asin:4340110051 というアイテムは見つかりませんでした]

本日の一冊は、通販コンサルタントで、『売れるしくみはこうつくれ』『１日３分「夢」実現ノート』などのベストセラーを出している著者、岡崎太郎さんによる待望の新刊です。

※参考：『売れるしくみはこうつくれ』
http://www.amazon.co.jp/exec/obidos/ASIN/4757301707

※参考：※参考：『１日３分「…

【続きを読む】

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【セブン-イレブン流感情経済学】
http://www.amazon.co.jp/exec/obidos/ASIN/4833419343

[エラー: asin:4833419343 というアイテムは見つかりませんでした]

本日の一冊は、セブン＆アイ・ホールディングスの鈴木敏文・代表取締役会長兼ＣＥＯの心理学経営の真髄を、フリージャーナリストの勝見明さんがまとめた一冊。

正直、最初の70ページほどは退屈な内容で、読むのをやめようかと思ったほどです…

【続きを読む】

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【これはすごい】
http://www.amazon.co.jp/exec/obidos/ASIN/4495589113

[エラー: asin:4495589113 というアイテムは見つかりませんでした]

本日の一冊は、楽天市場スイーツ部門で全国１位のチーズケーキをプロデュースした著者が、「行列の作り方」を指南した一冊。

もともとは地元和歌山で、カフェをやっていたものの、いまいちふるわず、イタリア料理店にした途端に経営が上向きに。食後に提…

【続きを読む】

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【金も技術もいらないマーケティングノウハウ】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212173

[エラー: asin:4903212173 というアイテムは見つかりませんでした]

ツイッター、フェイスブックが全盛の今日、マーケティングのプロセスは大きく変更を迫られています。

今日重要なのは、マスメディアによる広告ではなく、話題を呼ぶ商品やコンセプトそのもの。

巨大なクチコミネットワーク…

【続きを読む】

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【ＣＣＣ創業者の視点】
http://www.amazon.co.jp/exec/obidos/ASIN/4620319821

[エラー: asin:4620319821 というアイテムは見つかりませんでした]

今から14年前の就職活動。土井が直接お会いしたなかで、もっともインパクトがあったのが、ＣＣＣ（カルチュア・コンビニエンス・
クラブ）の増田社長でした。

レンタルビデオ屋をやって得たデータをもとに、あらゆる企画ビジネスを展開するという野…

【続きを読む】

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【世界のニュースが一発でわかる】
http://www.amazon.co.jp/exec/obidos/ASIN/4047315044
[エラー: asin:4047315044 というアイテムは見つかりませんでした]

いつの時代でも、消費者にとって「都合のよい商品」は売れるものですが、本日ご紹介する一冊もまた、そんな商品のひとつです。

普段、新聞を熱心に読まない人、忙しくて知識が虫食い状態になってしまっている人に、世界の論点を、わずか180ペ…

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【ＳＮＳをマーケティングに活かす方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4048685619
[エラー: asin:4048685619 というアイテムは見つかりませんでした]

ソーシャルメディアをマーケティングに活用したことのある方なら、誰もが一度や二度、「消費者ってなんて面倒くさいんだ」と感じる経験をしたことがあるのではないでしょうか。

これはおそらく、ソーシャルメディアが面倒なわけでは…

【続きを読む】

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【いつもババを引く人の理由】
http://www.amazon.co.jp/exec/obidos/ASIN/4344981618

[エラー: asin:4344981618 というアイテムは見つかりませんでした]

芥川龍之介の『羅生門』ではないですが、世の中が悪くなると、必ず人から奪ってでも生きのびようとする輩が出てきます。

現在の日本には、さすがに追い剥ぎはいませんが、本質的な意味で人から財産を剥ぎ取る輩が存在します。

彼らに騙され…

【続きを読む】