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【ソクラテスからのメッセージ】
http://www.amazon.co.jp/exec/obidos/ASIN/4876981876
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本日の一冊は、プラトンと並ぶ愛弟子のクセノポンが、ソクラテスの言葉を思い出とともに語る、名著の新訳。

腐敗していた当時のアテネで、ソクラテスがいかにして人々を教え導いたか、その様子がヴィヴィッドに伝わる一冊です。

欲望に対し…

【続きを読む】

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【今後の投資の参考に】
http://www.amazon.co.jp/exec/obidos/ASIN/4532355214/
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本日は、最近土井が問題意識を感じている、空き家問題を論じた一冊をご紹介します。

みなさんうすうす勘付いていらっしゃるように、「日本全国の空き家数は年々増加を続けており、2008年の空き家数は757万戸、空き家率は13・1％に達し」ています。（『空き家急…

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【帰国しました！】
http://www.amazon.co.jp/exec/obidos/ASIN/0462099733
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本日の一冊は、アテネの空港で入手した洋書。

たまには英語で専門領域の本も読んでみようと思い、手に取ったコピーライティングのTips集です。

著者のAndy Maslenは、ダイレクトマーケティングやデジタルマーケティングに特化したコピーライティング事務所を経営する人…

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【幻の衝撃論文】
http://www.amazon.co.jp/exec/obidos/ASIN/4166608630
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1975年に雑誌「文藝春秋」に掲載された一本の論文が、現在、大きな話題となっています。

日本没落を予言した、著者不明の謎の衝撃論文。

「日本の自殺」と題されたそのセンセーショナルな論文は、当時、土光敏夫さんに衝撃を与え、土光さんはこの匿名の著者と…

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【名監督のコミュニケーション技術】
http://www.amazon.co.jp/exec/obidos/ASIN/4845912899
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先日、映画・アート本で知られるフィルムアート社さんから、なぜか献本があり、驚きました。

一体何の本だろう？　と不思議に思い、封筒をあけてみると、中にはこの『監督と俳優のコミュニケーション術』が。

編集の意図はわかりますが…

【続きを読む】

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【マイケル・サンデル教授の最新刊！】
http://www.amazon.co.jp/exec/obidos/ASIN/415209284X
[エラー: asin:415209284X というアイテムは見つかりませんでした]

本日の一冊は、ＮＨＫ教育「ハーバード白熱教室」で話題となった国民的ベストセラー『これからの「正義」の話をしよう』の著者、マイケル・サンデル教授による待望の新刊。

※参考：『これからの「正義」の話をしよう』
http://www.amazon.co.jp/exec/obidos/ASIN/4152091312

今回も、『…

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【オリンパスの真相2】
http://www.amazon.co.jp/exec/obidos/ASIN/4062175894
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本日の一冊は、オリンパス事件が明るみに出るきっかけを作った月刊誌「ＦＡＣＴＡ」のジャーナリストが、当該事件の裏部隊を明かしたノンフィクション。

オリンパス経営陣を葬り去った当事者が書いているだけあって、こちらも刺激的な内容です。

「勉…

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【デザインから見るアップルの思想】
http://www.amazon.co.jp/exec/obidos/ASIN/4822264769
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本日の一冊は、優れたデザインで知られるアップルの商品、広告、ストアを題材に、アップルのデザインの真髄に迫った一冊。

カラーページをふんだんに使い、アップル商品を紹介（時に分解）しながら、そこに込められた思想、製作上のこだ…

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【語感の力？】
http://www.amazon.co.jp/exec/obidos/ASIN/4309498353
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本日の一冊は、『怪獣の名はなぜガギグゲゴなのか』で話題を呼んだ、黒川伊保子さん監修による一冊。

※参考：『怪獣の名はなぜガギグゲゴなのか』
http://www.amazon.co.jp/exec/obidos/ASIN/4106100789

『怪獣の名はなぜガギグゲゴなのか』は、言語学者の間では、批判が多い作品だったようですが、一般書とし…

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【五木寛之氏による幸福論】
http://www.amazon.co.jp/exec/obidos/ASIN/4591126951
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最近は、ショーペンハウアーの『幸福について─人生論』はじめ、幸福論が流行っていますね。

※参考：『幸福について─人生論』
http://www.amazon.co.jp/exec/obidos/ASIN/4102033017

ちなみに、世界には「三大幸福論」というものがあり、それは以下の３つです。

ヒルティ『幸福論』
http://www.amazon.co.jp/exec/obidos/ASIN/4003363833

アラン『…

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