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【「ルール」は戦術である】
http://www.amazon.co.jp/exec/obidos/ASIN/4887597797
[エラー: asin:4887597797 というアイテムは見つかりませんでした]

先日、『１億稼ぐ「検索キーワード」の見つけ方』の著者、滝井秀典さんが弊社のオフィスに来て、こんなことをおっしゃっていました。

※参考：『１億稼ぐ「検索キーワード」の見つけ方』
http://www.amazon.co.jp/exec/obidos/ASIN/4569670261/

「土井さん、日本人は法律やルールを所与のものと考え…

【続きを読む】

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【10年先は統計で読める？】
http://www.amazon.co.jp/exec/obidos/ASIN/4023304883
[エラー: asin:4023304883 というアイテムは見つかりませんでした]

本日の一冊は、ベストセラー『不透明な時代を見抜く「統計思考力」』の著者、神永正博さんが、10年先を読むための統計数字を紹介・解説した一冊。

※参考：『不透明な時代を見抜く「統計思考力」』
http://www.amazon.co.jp/exec/obidos/ASIN/4887596995/

人口から考える日本の未来、大地震が本当に起こ…

【続きを読む】

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【ファッション業界紙デスク、11年分の取材ノート公開。】
http://www.amazon.co.jp/exec/obidos/ASIN/4828415610

[エラー: asin:4828415610 というアイテムは見つかりませんでした]

本日の一冊は、11年間ユニクロを追い続けた、ファッション業界紙「ＷＷＤジャパン」のデスクが、その11年分の取材ノートをまとめ、書籍化した一冊。

ユニクロの進化の歴史と、その時々の施策、そして他のメディアでは紹介…

【続きを読む】

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【サミット中興の祖が語るスーパー経営】
http://www.amazon.co.jp/exec/obidos/ASIN/4478090130

[エラー: asin:4478090130 というアイテムは見つかりませんでした]

本日の一冊は、スーパーマーケット「サミット」中興の祖であり、伊丹十三監督の映画「スーパーの女」ではアドバイザーも務めた著者が、スーパー経営の本質を説いた、珠玉の一冊。

著者は、現在、オール日本スーパーマーケット協会会…

【続きを読む】

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【Yahoo!ニュースを攻略するウェブＰＲの極意とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4820746200

[エラー: asin:4820746200 というアイテムは見つかりませんでした]

本日の一冊は、一見地味ですが、ウェブＰＲに必要な情報を過不足なく押さえた、マーケティング・ＰＲ担当必読の一冊。

今話題のツールを追いかけるだけの流行本と違い、ウェブＰＲ成功のポイントを３つのポイントにまとめ、効…

【続きを読む】

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【広告が商品に変わる？】
http://www.amazon.co.jp/exec/obidos/ASIN/4048683063

[エラー: asin:4048683063 というアイテムは見つかりませんでした]

先日は、深夜まで社員にコピーの猛特訓をしていましたが、その一方で、最近思うことがあります。

それは、コピーよりも商品、あるいは商品解釈、そしてその商品への入り口をどうするかの方が重要だということ。

コピーは、そのうえで存在するもの…

【続きを読む】

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【20万人フォロワーを達成する方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4839933162

[エラー: asin:4839933162 というアイテムは見つかりませんでした]

いつもいち早く話題書をお届けするＢＢＭですが、ついつい紹介のタイミングを逸してしまった書籍、というものもあります。（長年読んでらっしゃる方はお気づきでしょうが…）

でも、いい本はやっぱりいいわけで、そんな場合は恥を忍んでご…

【続きを読む】

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【これは名著だ。師弟愛の美しさに涙する一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4594056156

[エラー: asin:4594056156 というアイテムは見つかりませんでした]

人生で師を持つことは、どうしてこうも人の心を打つのでしょう。

土井にも何人か師匠と呼べる人がいますが、彼らから教わった言葉、厳しくも温かい眼差しは、いまもかけがえのない財産となっています。

本日ご紹介する一冊…

【続きを読む】

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【ＢＢＭ初の洋書紹介】
http://www.amazon.co.jp/exec/obidos/ASIN/0982379307

[エラー: asin:0982379307 というアイテムは見つかりませんでした]

今日は、ＢＢＭ始まって以来、初の洋書を紹介します。

といっても、ビジネス書の世界では、話題書はすぐに翻訳・出版されるので、正直、洋書を紹介する意味はありません。

ということで、ＢＢＭでは、なかなか日本語訳になりにくいテクニカルな本や…

【続きを読む】

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【実際に売れたＰＯＰを丸ごと紹介！】
http://www.amazon.co.jp/exec/obidos/ASIN/4806135690

[エラー: asin:4806135690 というアイテムは見つかりませんでした]

こんにちは、土井英司です。

今年は、23年前に書かれたロングセラー『思考の整理学』が大ブレイクし、何と100万部を達成しました。

※参考：『思考の整理学』
http://www.amazon.co.jp/exec/obidos/ASIN/4480020470/

既にご存知かと思いますが、この大ブレイクを演出したのが、さわや書店、松…

【続きを読む】