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【富裕層の投資法とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4827207305
[エラー: asin:4827207305 というアイテムは見つかりませんでした]

「カネがカネを生む」

これは、広告の世界であれ、投資の世界であれ、一定の真実を言い当てている言葉だと思います。

つまり、広告は高額なものの方が割安で、効果も高い。投資に関しては、富裕層向けのものが一番割がいいのです。

なぜあらゆる…

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【神田昌典氏が注目する教科書とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478014264
[エラー: asin:4478014264 というアイテムは見つかりませんでした]

本日も、昨日に引き続き、神田昌典氏推薦、全米トップスクール37校で採用されているマーケティングテキスト、『ザ・マーケティング』をご紹介します。

基本篇、実践篇と同時に２冊出ていますが、昨日、土井はあえて実践篇からスタートす…

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http://www.amazon.co.jp/exec/obidos/ASIN/4478021481
[エラー: asin:4478021481 というアイテムは見つかりませんでした]

最近、厚い本読んでいますか？

弊社スタッフのＳ君とＹ君は、２人とも土井に触発されて、『コトラー＆ケラーのマーケティング・マネジメント 第12版』（8,925円）を購入し、これから１カ月くらいかけて読み込むそうです。

※参考：『コトラー＆ケラーのマーケティング・マネジメン…

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【各業界のNo.1企業は？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532218713
[エラー: asin:4532218713 というアイテムは見つかりませんでした]

先日、拙著を読んだ方からご連絡をいただきました。

時代を読めるようになるために、『日経シェア調査195〈2012年版〉』を読んで、現在売れている商品が何かを研究しているというのです。

何かを学んだ時、それで満足しないで、さらに調べる。発展させる。学…

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【独立前に読みたい】
http://www.amazon.co.jp/exec/obidos/ASIN/4532318009
[エラー: asin:4532318009 というアイテムは見つかりませんでした]

本日の一冊は、これからフリーランスとして独立したい人向けのマニュアル書。

独立したとたん直面するさまざまな問題を、あらかじめ洗い出し、対策を立てたい人向けの一冊です。

サラリーマン時代にどんなスキルを身につけるべきか、どのタイミングで…

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【注目】
http://www.amazon.co.jp/exec/obidos/ASIN/4756915418
[エラー: asin:4756915418 というアイテムは見つかりませんでした]

本日ご紹介するのは、定評ある「マンガで３時間でわかる」シリーズのミャンマー・カンボジア・ラオス版。

アジア最後のフロンティアとして注目される、いわゆる「ＭＣＬ３カ国」ですが、なかでも人件費が安く、識字率が高い、かつ人口の多いミャンマーは、注目株で…

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【仕事の悩みはすべて松下幸之助の言葉が解決してくれる】
http://www.amazon.co.jp/exec/obidos/ASIN/4072807907
[エラー: asin:4072807907 というアイテムは見つかりませんでした]

本日の一冊は、経営コンサルタントであり、ベストセラー作家でもある小宮一慶さんが、ビジネスパーソンのよくある仕事の悩みに答えた一冊（Ｑ＆Ａ形式）。

一つの悩みをさまざまな角度から検証し、松下幸之助の名言…

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【韓国で170万部のベストセラー？】
http://www.amazon.co.jp/exec/obidos/ASIN/4799311409
[エラー: asin:4799311409 というアイテムは見つかりませんでした]

本日の一冊は、韓国の名門・ソウル大学で「最高の先生」と絶賛されるキム・ナンド教授による若者たちへのメッセージ。

人口5000万人弱の韓国で、最速ミリオンセラー170万部を突破した記録的ベストセラーで、なるほど、心を打たれる内容です。

大学…

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【即断即決のマーケティング＆マネジメント】
http://www.amazon.co.jp/exec/obidos/ASIN/4822249042
[エラー: asin:4822249042 というアイテムは見つかりませんでした]

以前訪れた「あいうえお」という目黒のラーメン屋さんが、面白いマーケティングを展開しています。

それは、メールで本日開店しているかどうかの情報、そして来店者へのサービス情報（「ひとくち炙りチャーシューをプレゼント」…

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【20種類のヒューリスティック】
http://www.amazon.co.jp/exec/obidos/ASIN/4772695281
[エラー: asin:4772695281 というアイテムは見つかりませんでした]

みなさんは、今日のお昼、どうやって食べる物を決定しましたか？

「朝、パンを食べたから、昼はご飯がいいな」
「昨日の夜、パスタだったから、麺類は避けよう」

こんなことを考えていたとしたら、みなさんは既に、ヒューリスティックの罠に…

【続きを読む】