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【口コミは実は効かない？】
http://www.amazon.co.jp/exec/obidos/ASIN/4887598467
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本日の一冊は、ポニーキャニオンで「チェッカーズ」や「おニャン子クラブ」、「だんご３兄弟」等のヒット作を手掛けた吉田就彦氏と、物理学の研究者である石井晃氏、デジハリ大学院のヒットコンテンツ研究室客員研究員を務める新垣久史氏が、クチ…

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【あの『ヤバい経済学』に続編登場！】
http://www.amazon.co.jp/exec/obidos/ASIN/4492314067
[エラー: asin:4492314067 というアイテムは見つかりませんでした]

本日の一冊は、人間の「インセンティブ」と、それが経済・社会に及ぼす影響を取り上げ、一躍ベストセラーとなった『ヤバい経済学』、待望の最新刊。

※参考：『ヤバい経済学』
http://www.amazon.co.jp/exec/obidos/ASIN/4492313788

アメリカにおいて中絶の合法化が犯罪を激減させたとい…

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【オグルヴィの名著が復刊！】
http://www.amazon.co.jp/exec/obidos/ASIN/490321219X
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９月末に買うべき本は、２冊あります。

ひとつは、村上春樹のインタビュー集『夢を見るために毎朝僕は目覚めるのです』。

※参考：『夢を見るために毎朝僕は目覚めるのです』
http://www.amazon.co.jp/exec/obidos/ASIN/4163731008

もうひとつは、30年前に書かれた伝説の名著、デイヴィッド・オグ…

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【感動しました。】
http://www.amazon.co.jp/exec/obidos/ASIN/4478013225
[エラー: asin:4478013225 というアイテムは見つかりませんでした]

昔、メンターにこんなことを言われたことがあります。

「メディアの仕事は、光の当たらないところに光を当てることだよ」

それまでメディアに対する偏見を持っていた土井は、この言葉を聞いて、メディアの持つ潜在力と社会的意義を感じ、業界のために働…

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【一流選手を育てた叱る技術とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4166607731
[エラー: asin:4166607731 というアイテムは見つかりませんでした]

本日の一冊は、30年間の記者生活を経て、2004年から読売巨人軍の球団代表を務める著者が、監督、コーチ、ベテラン選手たちの「叱る技術」をまとめた一冊。

最近は、ストレス社会のせいか、「叱る」ことが忌み嫌われ、「ほめる」ことばかりがク…

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【４コマ漫画でビジネス書を…？】
http://www.amazon.co.jp/exec/obidos/ASIN/4887598459
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本日の一冊は、４コマ漫画でビジネス書を書評するという、一風変わった試みで「2009アルファブロガ─・アワード」にもノミネートされた「女子勉」の管理人、山田玲子さんによる処女作。

著者がセレクトした50冊のエッセンスをまとめ、

１．４コ…

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【人生が豊かになるノート】
http://www.amazon.co.jp/exec/obidos/ASIN/4478013268
[エラー: asin:4478013268 というアイテムは見つかりませんでした]

かつて、ジェームス・ヤングは、名著『アイデアのつくり方』のなかで、こう述べました。

※参考：『アイデアのつくり方』
http://www.amazon.co.jp/exec/obidos/ASIN/4484881047

「アイデアは、既存の要素の新しい組み合わせ以外の何物でもない」。

インターネットはわれわれの情報「収集」活動と…

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【反応がとれる広告とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/449558961X
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本日の一冊は、東京都内で広告制作会社を経営する著者が、レスポンス広告の実務について述べた、マーケティング本。

カイロプラクティックや美容室、エステティックサロン、学習塾、生花店、書道教室、だしの広告など、さまざまな広告の実例を比…

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【ツイッターで稼ぐリアル店舗の秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4534047266
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本日の一冊は、オグルヴィ・アンド・メイザー・ジャパンを経て、日本アイ・ビー・エムとロータスのマーケティングを担当、その後、独立して飲食店経営を手掛けるという異色の経歴を持つ著者が、飲食店のためのツイッターマーケティング…

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【文芸評論家、福田和也による文章術】
http://www.amazon.co.jp/exec/obidos/ASIN/4847060105
[エラー: asin:4847060105 というアイテムは見つかりませんでした]

先月、今月はいつになく面会コンサルティングが増えていますが、最近、ビジネス書作家の方に申し上げているのは、「豊かな読書体験がないと良い作家になれない」ということ。

それぐらい伝えるために「読む」ことは大切なのです。

こ…

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