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【Ｄ・ピンク最新作！持続するやる気の源泉とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4062144492

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本日の一冊は、『フリーエージェント社会の到来』や『ハイ・コンセプト』など、数多くの話題作を生み出してきたダニエル・ピンクによる、注目の最新作。

※参考：『フリーエージェント社会の到来』
http://www.amazon.co.jp/exec/obidos/ASIN/4478190445

※参考：『ハイ・…

【続きを読む】

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【あのプレゼンの名著にデザイン編登場！】
http://www.amazon.co.jp/exec/obidos/ASIN/4894713993

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本日の一冊は、大好評を博したガー・レイノルズの『プレゼンテーションZen』の続編、デザイン編。

※参考：『プレゼンテーションZen』
http://www.amazon.co.jp/exec/obidos/ASIN/4894713284

著者は日本の「食」に強い美意識を感じているようで、前作は駅弁、今回の続編では和食の「五色…

【続きを読む】

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【ソーシャルメディアで世界一成功した男】
http://www.amazon.co.jp/exec/obidos/ASIN/4894514052

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本日の一冊は、Twitter、Ustream.TV、Facebookなどのソーシャルメディアを使い、「世界一成功した男」、ゲイリー・ヴェイナチャックによる話題のノウハウ書。

著者は、ソーシャルメディアを使いこなすことで、父親が経営していた酒屋の年商を４億円から50億…

【続きを読む】

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【ジム・コリンズ絶賛の話題書がついに邦訳！】
http://www.amazon.co.jp/exec/obidos/ASIN/483341936X

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本日の一冊は、あの名著『ビジョナリー・カンパニー』の著者、ジム・コリンズが絶賛する注目のビジネス書。

※参考：『ビジョナリー・カンパニー』
http://www.amazon.co.jp/exec/obidos/ASIN/4822740315

ビジネスを「上質」と「手軽」の２軸に分け、戦略を論じるというシンプ…

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【戦略に美を感じるとは…】
http://www.amazon.co.jp/exec/obidos/ASIN/4492532706

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本日の一冊は、最近読んだ中でもっとも「美しい」本です。

それがプログラミングの本であれ、マーケティングの本であれ、読み手は、優れた思考に触れると美学を感じるものですが、まさか戦略本に美学を感じるとは。

著者は、一橋大学大学院国…

【続きを読む】

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【安売りせずに集客力アップ】
http://www.amazon.co.jp/exec/obidos/ASIN/4860633962

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マーケティングの定石では、新規顧客から売り上げるのに必要なコストは、既存客から売り上げる場合と比べ、５?６倍かかると言われています。

では、既存客のリピートを獲得し、これまで以上に買っていただくには一体どうすればいいのでしょう…

【続きを読む】

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【儲けは見た目じゃわからない】
http://www.amazon.co.jp/exec/obidos/ASIN/4062821354

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最近は、「起業」テーマのセミナーを主催しているというのもあると思いますが、土井の周りに起業したい人が増えています。

しかしながら、どんなにやる気があっても、ビジネスの基本を押さえていない起業は、本当に見ていて危なっかしい。

…

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【エコブランディングで競争優位を作る】
http://www.amazon.co.jp/exec/obidos/ASIN/4492556680

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以前、神田昌典さんとの対談ＣＤだったと思いますが、「人口収容力という視点で見た場合、ＩＴ革命は人口を増やさないエセ革命」という趣旨のお話をさせていただきました。

その点、人口収容力を増やすアクションとして期待されて…

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【売上を２倍にする現実的な方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4806137340

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本日の一冊は、マーケティング分野のベストセラー＆ロングセラー、『「１回きりのお客様」を「100回客」に育てなさい！』の著者、高田靖久さんによる注目の新刊です。

※参考：『「１回きりのお客様」を「100回客」に育てなさい！』
http://www.amazon.co.jp/exec/obidos/ASIN/4495583018

顧客管…

【続きを読む】

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【ワクワク系小阪氏、10年の集大成】
http://www.amazon.co.jp/exec/obidos/ASIN/4785503734

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本日の一冊は、小阪裕司さん率いるワクワク系マーケティング実践会が、この10年で上げた実績をまとめた事例集。

１．動機づけ──お客さんの「買いたい！」のスイッチを押す２．絆づくり──人間関係を育み、顧客コミュニティをつくる３．…

【続きを読む】