2011年8月24日
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【497日連続で成約?】
http://www.amazon.co.jp/exec/obidos/ASIN/4806140775
[エラー: asin:4806140775 というアイテムは見つかりませんでした]
本日の一冊は、497日連続で契約を取りまくり、大手銀行で全支店No.1、年間売上90億円を達成した著者が、そのセールスの心構え、ノウハウをまとめた、注目の一冊。
オビに「シンプルだけど数字が上がる」とあるように、決して奇抜なノウハウを書いているわけではあ…
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2011年7月28日
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【代理店マンの究極気配り術】
http://www.amazon.co.jp/exec/obidos/ASIN/447801566X
[エラー: asin:447801566X というアイテムは見つかりませんでした]
本日の一冊は、著名人や大企業クライアントの接待など、絶妙な気配りを求められる大手広告代理店にあって、ダントツの成績を誇るスーパー営業マンが、その気配り理論をまとめた一冊です。
受注100万円(雑誌1ページ)でも上々といわれるなか、一…
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2011年6月22日
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【大前研一の営業論とは?】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007268
[エラー: asin:4478007268 というアイテムは見つかりませんでした]
本日の一冊は、大前研一氏と、ビジネス・ブレークスルー大学の講師陣が営業についてオムニバス形式で語った一冊。
大前研一、斎藤顕一、須藤実和、川上真史、後正武という顔ぶれで、それぞれの講師が各1章分を担当しています。
大前氏の文章に…
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2011年5月16日
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【プルデンシャル生命、伝説の営業】
http://www.amazon.co.jp/exec/obidos/ASIN/4833419572
[エラー: asin:4833419572 というアイテムは見つかりませんでした]
みなさんは、甲州賢(こうしゅうまさる)という人物をご存知でしょうか?
猛者ぞろいのプルデンシャル生命のなかでも、「伝説の営業」と呼ばれ、亡くなったいまも尊敬され続ける人物です。
その常識はずれのエピソードとセールス哲学は…
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2011年5月14日
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【「本物の営業マン」がなすべき仕事とは?】
http://www.amazon.co.jp/exec/obidos/ASIN/4569796214
[エラー: asin:4569796214 というアイテムは見つかりませんでした]
本日の一冊は、30万部超の大ベストセラー『働く君に贈る25の言葉』の著者、佐々木常夫さんによる、注目の営業論。
※参考:『働く君に贈る25の言葉』
http://www.amazon.co.jp/exec/obidos/ASIN/4872905008
通常、営業論というのは、証券や保険、不動産、自動車、教材などの高額商品を扱…
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2011年5月10日
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【営業がつらくなった時に読む本】
http://www.amazon.co.jp/exec/obidos/ASIN/4822230570
[エラー: asin:4822230570 というアイテムは見つかりませんでした]
この5月から営業に配属されたという方から、「230件電話したのに、アポが一件も取れませんでした…」という悲しいお知らせをいただきました。
アポ取りだったら、以前ご紹介した『ムリせず、ウソをつかず、1億売れた!! 「営業トーク」』が…
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2011年4月6日
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【これは実力派】
http://www.amazon.co.jp/exec/obidos/ASIN/4799100009
[エラー: asin:4799100009 というアイテムは見つかりませんでした]
昔、雑誌「東京ウォーカー」の仕事をしていた頃、お店には4つの種類があることに気づきました。
1.美味しくて話題性もある
2.美味しいが、話題性がない
3.美味しくないが、話題性がある
4.美味しくなくて、話題性もない
4番の「美味しくなく…
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2011年3月9日
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【必読!】
http://www.amazon.co.jp/exec/obidos/ASIN/4797360984
[エラー: asin:4797360984 というアイテムは見つかりませんでした]
「シンプル・イズ・ベスト」。
使う人、行動する人にとって当たり前の原理原則が、本の世界では嫌われることがあります。
たとえそれが普遍の真理であっても、単純すぎる主張は「ひねりがない」と言われ、嫌われてしまう。
そういう意味では、本日ご紹介する一…
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2010年10月23日
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【一番売れた生放送の秘密?】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248267
[エラー: asin:4822248267 というアイテムは見つかりませんでした]
本日の一冊は、テレビショッピングで日本一売る男、ジャパネットたかたの高田社長の売れる秘密に、記者が切り込んだ一冊。
もともとは、「日経ベンチャー(現・日経トップリーダー)」「日経ビジネスオンライン」に掲載していた記事をまとめた…
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2010年10月20日
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【CoCo壱番屋の経営哲学】
http://www.amazon.co.jp/exec/obidos/ASIN/4532195624
[エラー: asin:4532195624 というアイテムは見つかりませんでした]
本日の一冊は、日本最大のカレー専門店チェーン、「CoCo壱番屋」を手掛ける壱番屋の創業者、宗次徳ニさんが、その経営哲学をまとめた一冊。
もともと1995年に出ていた『繁盛させたければお客様の声を聞け!』を文庫化にあたって改題・加筆修正したもので、話の…
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