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【プラットフォームを制する方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4532314828

[エラー: asin:4532314828 というアイテムは見つかりませんでした]

『フリー』、『新・プラットフォーム思考』と来たら、次に読むべき一冊は、間違いなくこれ。

「ビジネスモデル構築３点セット」の最後を飾るのは、早稲田大学ビジネススクール教授の内田和成さんが書いた、『異業種競争戦略』です。

※参…

【続きを読む】

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【究極の対話術？】
http://www.amazon.co.jp/exec/obidos/ASIN/4484091151

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本日の一冊は、シリーズ累計120万部の大ベストセラーとなった、『アタマにくる一言へのとっさの対応術』著者による、待望の新作。

※参考：『アタマにくる一言へのとっさの対応術』
http://www.amazon.co.jp/exec/obidos/ASIN/4797339470/

「ムカつく相手を一発で黙らせる」ということで、いつもクレーム対応を…

【続きを読む】

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【あの通販の達人が新刊を発売！】
http://www.amazon.co.jp/exec/obidos/ASIN/4828415483

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本日の一冊は、３万円という高額にもかかわらず、ベストセラーとなった『通販成功マニュアル』の著者、白川博司さんが、何とたった1400円でその通販ノウハウを明かした、注目の一冊。

※参考：『通販成功マニュアル』
http://www.amazon.co.jp/exec/obidos/ASIN/4891010576/

ご存じない方のために…

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【好印象をつくる「反応」の技術】
http://www.amazon.co.jp/exec/obidos/ASIN/4344017404

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本日の一冊は、イメージコンサルタントとして年間100回以上の講演をこなす著者が、「また会いたい」と思われる人のルールを計38個、紹介した一冊。

表紙を見ると、ちょっと女性的すぎて手が伸びませんが、すでに10万部売れています。

内容的には…

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【誰もが興味あること。それは…】
http://www.amazon.co.jp/exec/obidos/ASIN/4478008728

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人間、誰しも自分に関心を持ってほしい。

そこで、あの手この手でＰＲ活動を展開するわけですが、「私を見て」というアプローチは、往々にしてうまく行きません。

まして、あなたが無名であれば、なおさらです。

では、まったく無名の時…

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【エセ社会起業とマネー詐欺のからくり】
http://www.amazon.co.jp/exec/obidos/ASIN/4766784588

[エラー: asin:4766784588 というアイテムは見つかりませんでした]

８年ほど前、『詐欺とペテンの大百科』という分厚い本を読みました。

※参考：『詐欺とペテンの大百科』
http://www.amazon.co.jp/exec/obidos/ASIN/4791759168/

この本は、古今東西の詐欺の手口をまとめたもので、いわば「詐欺の手口の決定版」ともいうべきものですが、読んでみて、人…

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【本田健さん翻訳の話題書が出た！】
http://www.amazon.co.jp/exec/obidos/ASIN/4781603017

[エラー: asin:4781603017 というアイテムは見つかりませんでした]

本日の一冊は、アメリカの億万長者の生態を分析して話題となった『となりの億万長者』の著者、トマス・Ｊ・スタンリーによる注目の邦訳です。

※参考：『となりの億万長者』
http://www.amazon.co.jp/exec/obidos/ASIN/4152081082/

本書で紹介されるリサーチ結果は、100万ドル以上の資産を持つ…

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【不況でも売上50倍？のすごいやり方】
http://www.amazon.co.jp/exec/obidos/ASIN/4047102156

[エラー: asin:4047102156 というアイテムは見つかりませんでした]

以前、妻が土井に、こんな疑問を投げかけてくれました。

「人間の欲求は、物質が満たされれば、精神的なところに向かうはずなのに、現在の若い人たちは物質ばかりを求めている。これは退化じゃないの？」

なるほど、いい事を言うな、と…

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【クリック！】
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本日の一冊は、米オンラインリサーチ会社の最大手「ヒットワイズ」社のジェネラルマネージャーであり、「データオタク」「トレンド予測の伝道師」として知られるビル・タンサーが、ネットマーケティングの極意を記した一冊。

手法のベース自体は、『１億稼ぐ…

【続きを読む】

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【すごいプレゼン本が出ましたね】
http://www.amazon.co.jp/exec/obidos/ASIN/4894713284

[エラー: asin:4894713284 というアイテムは見つかりませんでした]

本日の一冊は、Amazon.comの「ベスト・オブ・ブックス2008」でビジネス部門第３位に輝いた、プレゼンテーションのマニュアル書。

著者は、フォーチュン500企業をクライアントに持つプレゼンテーションの達人で、現在は関西外大で経営学の准教授も務めるガー…

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