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【不況下でも稼げる接客術とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4822233391

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最近は、不況のせいか、どこの飲食店に行っても空席が目立ちますが、こんな状況下でも伸びる店は伸びています。

本日ご紹介する一冊は、かつてグローバルダイニングで副社長を務め、日米首脳会議の際には、ブッシュ大統領と小泉首相をも…

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【祝・2100号】
http://www.amazon.co.jp/exec/obidos/ASIN/4106103621

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みなさんは、わらしべ長者がなぜ単なるわらしべを財産につなげられたかご存知ですか？

それは、彼に「遊び心」があったから。

そうでなければ、わらをあぶと結びつける、などというアイデアが浮かんだわけがありません。

本日ご紹介する一冊は、この「遊び心…

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【山田真哉＋小山龍介のコラボ本】
http://www.amazon.co.jp/exec/obidos/ASIN/4492043691

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「HACKS!」シリーズの著者、小山龍介さんと、会計本で数多くのベストセラーを持つ山田真哉さんが、なんと会計本でコラボレーション。

個人が楽しみながら資産を増やす方法、そしてそれを通じて会計センスを身につけられる方法を、わかりやすい…

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【「利益思考」でできるビジネスマンに変わる】
http://www.amazon.co.jp/exec/obidos/ASIN/4492556621

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最近、セミナー受講生や部下にマーケティングを教えていて、指導に行き詰まる度、疑問に思うことがあります。

それは、「ビジネスセンス」って一体何だろう？　ということ。

稼げるセンスのある人とない人を分けるもの、何…

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【アジア株で勝つ投資哲学とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4047318183

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「経営者になったら株は絶対にやらない」と誓ってはや６年。

最近は、マーケットの情勢に敏感になるために、少額でもいいからやっておくべきでは、との考え方に変わっています。

ということで、ひさびさにアジア投資を始めることにしま…

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【カツマーに教えたい、お金持ちになるための心理学】
http://www.amazon.co.jp/exec/obidos/ASIN/4837957110

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夜、家に帰ってテレビをつけたら、「たけしのニッポンのミカタ！」に勝間和代さんが出演していました。

女子学生を集めて、結婚しなくていい派、そうでない派、勝間さんを支持する派、そうでない派といったように二極…

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【つい手に取りたくなるネーミング＆コピー】
http://www.amazon.co.jp/exec/obidos/ASIN/4532260728
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マーケティングにおけるネーミングやコピーの重要性は、いまさら言うまでもないことですが、実際にいい言葉を考えようと思っても、なかなかうまくできないもの。

やはりここは、セオリー通り「真似ぶ」ことから始めたい。

そこ…

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【ツイッターのスゴ技が満載の一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4844328255
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本日の一冊は、ベストセラー『ツイッター 140文字が世界を変える』の執筆陣が放つ、待望のツイッターテクニック集。

※参考：『ツイッター 140文字が世界を変える』
http://www.amazon.co.jp/exec/obidos/ASIN/4839933162

当初は、セミナーでコグレマサトさん、いしたにまさきさんとご一緒するのが…

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【通帳だけで資金繰りがうまくいく究極ワザ】
http://www.amazon.co.jp/exec/obidos/ASIN/4766784626
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みなさんは、どんなに頭が悪くても、仕事ができるようになる裏ワザがあることをご存知でしょうか？

それは、数字によるフィードバックを続けてあげることです。

土井は、社会人１年目でゲームセンター勤務、その後、ライター、…

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【価格決定の理論はこの本で学べ】
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マーケティングの４Ｐ（製品、価格、流通、プロモーション）のなかで、その重要性に比して、おそらくもっとも研究が進んでいないのが、「価格」。つまり値決めです。

しかし、稲盛和夫さんが「値決めは経営」とおっしゃっていることからも…

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