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【通販の歴史とチャンスがこの一冊でわかる】
http://www.amazon.co.jp/exec/obidos/ASIN/4106103826View ?
[エラー: asin:4106103826 というアイテムは見つかりませんでした]

本日の一冊は、テレビ東京系列の通販会社の社長であり、テレビ通販に詳しい石光勝さんと、日本通信販売協会理事、日本ダイレクトマーケティング学会理事を兼任する柿尾正之さんとが、共著で通販の歴史・展望をまとめた一冊。

日…

【続きを読む】

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【流行マンガから時代をとらえる】
http://www.amazon.co.jp/exec/obidos/ASIN/4862485588
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最近、漫画を読んでいて思うことですが、やはりフィクションは、その時代の人々の価値観を色濃く帯びているもの。

『ワンピース』が「仲間」を強調したように、『もしドラ』が人間疎外のない組織を求めたように、売れるコンテンツは、常に…

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【今すぐ人脈を見直そう】
http://www.amazon.co.jp/exec/obidos/ASIN/406214770X
[エラー: asin:406214770X というアイテムは見つかりませんでした]

ドットコムバブル崩壊後、２年経った2002年、アマゾン黒字化のニュースを受けて、再びネットビジネスが盛り上がりました。

その際に、ちょっとしたブームになったのが、アルバート・ラズロ・バラバシの『新ネットワーク思考』をはじめとする、一連のネ…

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【10年に一度の戦略本が出た？】
http://www.amazon.co.jp/exec/obidos/ASIN/4492532749
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アマゾン、楽天、Yahoo!、Google、アップル、Facebook…。

これらの成功企業を見ていて、自分もいつかプラットフォームを作って大儲け、などと考えたことはないでしょうか？

でも、プラットフォームを作るには、出店者や広告主、そしてユーザーの両方を同時に呼び…

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【幸せのものさしが変わるとビジネスも変わる】
http://www.amazon.co.jp/exec/obidos/ASIN/4569777325
[エラー: asin:4569777325 というアイテムは見つかりませんでした]

最近のベストセラーの傾向を見ていると、ここ数年で随分と読者の価値観が変わったことに気づかされます。

皆が「お金」や「成功」といった画一的な価値観にしばられるのではなく、自由に自分の進路や幸せを模索している。

「…

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【あの名著『ビジョナリーカンパニー』に続編登場！】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248178

[エラー: asin:4822248178 というアイテムは見つかりませんでした]

本日の一冊は、あの名著『ビジョナリーカンパニー』シリーズ待望の第３弾。

※参考：『ビジョナリーカンパニー』
http://www.amazon.co.jp/exec/obidos/ASIN/4822740315

※参考：『ビジョナリーカンパニー２』
http://www.amazon.co.jp/exec/obidos/ASIN/4822242633

第１弾で「時代を超える生存の原則」、第２弾で「飛躍の…

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【「縮み志向」の日本を変える大前研一の秘策とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4093798125

[エラー: asin:4093798125 というアイテムは見つかりませんでした]

本日の一冊は、2007年に出され、話題を呼んだ大前研一さんによる、『大前流 心理経済学』の応用編。

※参考：『大前流 心理経済学』
http://www.amazon.co.jp/exec/obidos/ASIN/4062141264

応用編というだけに、ビジネスのヒントが満載の実践的な一冊です。

現在の日本が気づ…

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【女性の心を知る最適のテキスト】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212181

[エラー: asin:4903212181 というアイテムは見つかりませんでした]

本日の一冊は、女性マーケティングの第一人者として、ジョンソン＆ジョンソン、ピザ・ハット、ユナイテッド航空など、名立たる大企業をクライアントに持つ著者が、男女の購買行動の違いを論じた、注目の一冊。

「女性が消費財全体の八〇…

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【良書です】
http://www.amazon.co.jp/exec/obidos/ASIN/482224816X

[エラー: asin:482224816X というアイテムは見つかりませんでした]

かつて、『シンプリシティの法則』のなかで、著者のジョン・マエダ氏がこんな話をしていました。

──「シンプリシティはきっと成長産業になる」。

※参考：『シンプリシティの法則』
http://www.amazon.co.jp/exec/obidos/ASIN/4492556079

そう、あらゆるものが複雑化した今、シンプリシティはブルーオーシャ…

【続きを読む】

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【マーケティングの危機に直面したら？】
http://www.amazon.co.jp/exec/obidos/ASIN/4798121177

[エラー: asin:4798121177 というアイテムは見つかりませんでした]

本日の一冊は、名著『ポジショニング戦略[新版]』の共著者であり、世界屈指のマーケティング戦略家として知られるジャック・トラウトが、「リ・ポジショニング戦略」を論じた一冊。

※参考：『ポジショニング戦略[新版]』
http://www.amazon.co.jp/exec/obidos/ASIN/4903212076

著者いわ…

【続きを読む】