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【もう一つの『もしドラ』？】
http://www.amazon.co.jp/exec/obidos/ASIN/448410220X
[エラー: asin:448410220X というアイテムは見つかりませんでした]

『もしドラ』と言えば、先日100万部を突破し、現在もっとも話題の本、『もし高校野球の女子マネージャーがドラッカーの『マネジメント』を読んだら』ですが、本日の一冊は、もう一つの『もしドラ』。

『もしドラえもんの「ひみつ道具」が実現した…

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【ＢＢＭ史上初のダイエット本？】
http://www.amazon.co.jp/exec/obidos/ASIN/4484101114
[エラー: asin:4484101114 というアイテムは見つかりませんでした]

本日ご紹介するのは、ＢＢＭ史上初のダイエット本。

ウォールストリートの投資家をはじめ、弁護士、大企業のエグゼクティブなどに指導してきた著者が、忙しくてもやせられる、シンプルなプログラムと習慣を紹介した、注目の一冊です。

最…

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【いま、一番読んでほしい本】
http://www.amazon.co.jp/exec/obidos/ASIN/4198630046
[エラー: asin:4198630046 というアイテムは見つかりませんでした]

昨日に引き続き、ハーバード・ビジネス・スクールの人気講義本を紹介しますが、ハッキリ言ってこちらの方が10倍面白い。

著者のリチャード・ヴィートー教授は、2009年に同校の優秀教官賞を受賞した人物で、その名物講義が、本書の内容でもあるＢＧＩ…

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【ハーバード・ビジネススクールの人気授業】
http://www.amazon.co.jp/exec/obidos/ASIN/4478012849
[エラー: asin:4478012849 というアイテムは見つかりませんでした]

30万部を突破したというマイケル・サンデルの『これからの「正義」の話をしよう』しかり、『20歳のときに知っておきたかったこと―スタンフォード大学集中講義』しかり、最近は、大学の講義モノがどうも流行っているようです。

※参…

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【メディアが危機に瀕した本当の理由とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4334035779
[エラー: asin:4334035779 というアイテムは見つかりませんでした]

本日の一冊は、神戸女学院大学文学部教授で、コラムニストとして活躍中の内田樹さんが、大学の講義科目「メディアと知」を土台にしてまとめ上げたメディア論です。

本書以前にも、メディア批判の本というのは数多く出されている…

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【ＢＵＺＺマーケティングの最先端】
http://www.amazon.co.jp/exec/obidos/ASIN/4163729909
[エラー: asin:4163729909 というアイテムは見つかりませんでした]

ユーザーが1000万人規模となり、すっかり一大メディアとなったツイッターですが、企業にとっての関心事は、ここでどう話題を作るか。

その点で、参考になる本が発売されるので、いち早くご紹介します。

本日の一冊は、「日経ビジネスオンラ…

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【目からうろこの一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4121020456
[エラー: asin:4121020456 というアイテムは見つかりませんでした]

最近、いろんな方のブログやツイッターのコメント、出される書籍の傾向を見ていると、いまの日本の若いビジネスマンは、競争を必要以上に避けているきらいがあると思います。

競争を愛した古代ギリシアの発展を見ても、経済学的な見地から見ても、本…

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【来るべき社会変動（チャンス）をとらえる】
http://www.amazon.co.jp/exec/obidos/ASIN/4478013721
[エラー: asin:4478013721 というアイテムは見つかりませんでした]

著名人の名を冠して、まったく関係のないコンテンツを売るというのは、出版業界ではよくあることですが、それによって読み手が得をする場合もあります。

本日ご紹介する一冊は、大前研一さんが序文を40ページほど書き、残りを、ダ…

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【中谷彰宏、ヒットメイクの法則を語る】
http://www.amazon.co.jp/exec/obidos/ASIN/4904336100
[エラー: asin:4904336100 というアイテムは見つかりませんでした]

この数日間は、机まわりを片づけては本を読み、片づけては本を読み、を繰り返しています。

本日ご紹介する一冊は、そんな中から見つけた、掘り出し物の一冊。

ベストセラー『面接の達人』をはじめ、数多くの著作物を世に出し、セミ…

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【はとバスＶ字回復の秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4396613687
[エラー: asin:4396613687 というアイテムは見つかりませんでした]

最近は、乗り物好きの息子と一緒に近場に出掛けることが多いのですが、息子が好きなのは、電車ではなく、バス。

「なぜバスなんだろう？」と疑問に思っていたところ、バスは他の乗り物よりも目線が高くて気持ちがいい、ということに気づきました…

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