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本日の一冊は、全世界で合計100万部のベストセラー、『シックスシグマ』の著者であり、品質管理の専門家、シビル・チョウドリが、ストーリー形式で品質管理の基本を説いた注目の新刊です。

※参考：『シックスシグマ』
http://www.amazon.co.jp/exec/obidos/ASIN/4798100714/

不振にあえぐアイスクリーム会社「デイリー・クリ…

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本日の一冊は、米ＭＢＡのトップ校、ウォートンスクールを卒業し、現在、横浜国立大学で消費者心理と価格の問題を研究している著者が、その研究成果を明かした、注目の一冊。

最新のブランド調査を通じて、人がブランドにいくらまで払えるのか、何がモノの値段に影響を…

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本日の一冊は、1996年から2004年にいたるまでの８年間、女性たちの買い物レシートを分析し続けたという「レシート調査」の専門家、松本朋子さんによる注目の処女作。

男性脳では絶対に理解できない女性の購買行動の秘密を、レシート調査の結果から明らかにした、ユニークなマー…

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本日の一冊は、全国1600社の中小企業が参加する「ワクワク系マーケティング実践会」の代表、小阪裕司さんによる注目の新書です。

著者が本書で訴えているのは、「「人の感性」を軸にマーケティングを考えていき、ビジネス活動をとらえていかないと、ズレが生じてしまう」と…

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