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【キングジム、ヒット連発の秘密？】
http://www.amazon.co.jp/exec/obidos/ASIN/4198634092
[エラー: asin:4198634092 というアイテムは見つかりませんでした]

「アイデアに行き詰まった時は、他業界の成功事例に学ぶ」

これは、商品開発やビジネスを創造するときの鉄則だと思いますが、実際にはなかなか難しい。

なぜなら、人は通常、限られた情報源だけをチェックしているから。

出版関係者な…

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【これはいい本。】
http://www.amazon.co.jp/exec/obidos/ASIN/4532318092
[エラー: asin:4532318092 というアイテムは見つかりませんでした]

本日の一冊は、「エコノミスト」誌が選ぶ「最も影響力ある25人」の一人、ＵＣＬＡアンダーソン・スクール教授で、リソース・ベースト・ビュー提唱者の一人、リチャード・Ｐ・ルメルト教授による戦略論です。

『ブルー・オーシャン戦略』著者のＷ・チャン・…

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【中国で2000円バーガー？】
http://www.amazon.co.jp/exec/obidos/ASIN/4761268425
[エラー: asin:4761268425 というアイテムは見つかりませんでした]

最近、「中国」と聞くと思わず反応してしまう土井ですが、本日の一冊も、タイトルに「中国」が入っています。

とはいえ、内容は中国ビジネスの話ではなく、経営戦略の話。

品川に本社を置く中堅食品メーカー、雪見食品の経営戦略室に所属する29歳の江…

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【驚異の温州商人モデルとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4484122154
[エラー: asin:4484122154 というアイテムは見つかりませんでした]

北京に行くため、羽田空港内の書店に寄ったら、タイムリーなことに中国商人に関する本が出ていました。

即買いしたのですが、これが何とも面白い。

「東洋のユダヤ人」と呼ばれる温州商人の商売哲学を書いたもので、本書によると、「今日、…

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【「人事」を見直す】
http://www.amazon.co.jp/exec/obidos/ASIN/433403683X
[エラー: asin:433403683X というアイテムは見つかりませんでした]

本日の一冊は、かつて日本ＧＥでＨＲリーダーを務め、現在、住生活（LIXIL）グループ執行役副社長を務める八木洋介氏と、神戸大学大学院経営学研究科教授の金井壽宏氏が、「戦略人事」について語った一冊。

以前から、ブラックボックス化する日本の人事につ…

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【利益モデルの復習？】
http://www.amazon.co.jp/exec/obidos/ASIN/4806143839
[エラー: asin:4806143839 というアイテムは見つかりませんでした]

本日の一冊は、フリーのマーケティングプランナーとして活躍する著者が、利益モデルについてまとめた一冊。

利益モデルといえば、以前セミナーでもご紹介したエイドリアン・スライウォツキーの『ザ・プロフィット』が有名ですね。

※参考：『ザ・プ…

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【悩める20店が繁盛店に変わったアドバイス】
http://www.amazon.co.jp/exec/obidos/ASIN/4822273024
[エラー: asin:4822273024 というアイテムは見つかりませんでした]

本日の一冊は、悩み多き飲食店20店の問題を、プロのアドバイザーが解決した、珠玉のケーススタディ集。

「日経レストラン」に連載されていた「悩み解消クリニック」「新・悩み解消クリニック」に加筆修正したもので、メニュー、集客…

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【シリコンバレー発のマネジメント手法】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248976
[エラー: asin:4822248976 というアイテムは見つかりませんでした]

数多くの優良ベンチャーが生まれる、アメリカ、シリコンバレー。

本日ご紹介する一冊は、そのシリコンバレー発のマネジメント手法、『リーンスタートアップ』を解説した、注目の翻訳書です。

予約段階でいきなりアマゾンの総合ラン…

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【老舗企業ブラザーはどう変わったか】
http://www.amazon.co.jp/exec/obidos/ASIN/4062175347
[エラー: asin:4062175347 というアイテムは見つかりませんでした]

本日の一冊は、「カンブリア宮殿」にも登場して話題となったブラザー工業の代表取締役社長、小池利和さんの経営哲学を、経済ジャーナリストの高井尚之さんがまとめた一冊。

ブラザー工業といえばミシンの老舗ですが、実際には、100年を超…

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【誰もが挫折したあの名著に公式解説書が登場！】
http://www.amazon.co.jp/exec/obidos/ASIN/4478016879
[エラー: asin:4478016879 というアイテムは見つかりませんでした]

カール・マルクスの『資本論』、ジョン・メイナード・ケインズの『雇用・利子および貨幣の一般理論』…。

名著と呼ばれるもののなかには、極めて難解ながら、その価値ゆえに売れ続けているものがあります。

日本人が書いた…

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