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【お金持ちの生態を気鋭の学者が徹底研究】
http://www.amazon.co.jp/exec/obidos/ASIN/453235384X

[エラー: asin:453235384X というアイテムは見つかりませんでした]

本日の一冊は、日本の大富豪の生態をまとめて話題となった『日本のお金持ち研究』の待望のアップデート版。

『全国高額納税者名簿』が公表されなくなり、最近この手の研究本は出ていなかったのですが、本書では、雑誌や著者らの研…

【続きを読む】

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【日清食品二代目のマーケティング成功方程式】
http://www.amazon.co.jp/exec/obidos/ASIN/4120040658

[エラー: asin:4120040658 というアイテムは見つかりませんでした]

本日の一冊は、日清食品ホールディングスＣＥＯ、安藤宏基氏による待望の処女作。

商品開発に人並み外れた執着心を持ち、「チキンラーメン」「カップヌードル」などのヒット商品を連発、カリスマ社長として知られた安藤百福氏…

【続きを読む】

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【不況になると売れるモノ、一挙公開】
http://www.amazon.co.jp/exec/obidos/ASIN/483993245X

[エラー: asin:483993245X というアイテムは見つかりませんでした]

不況になるとモツ鍋屋が儲かる、レシピ本が売れるなど、「不況になると○○が売れる」というフレーズは昔からありますが、実際には断片的に知っているだけで、こういった知識がまとまった書籍というのはなかなかお目にかかれません。

…

【続きを読む】

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【あの「チーズ」のスペンサー・ジョンソン最新刊！】
http://www.amazon.co.jp/exec/obidos/ASIN/4594060528

[エラー: asin:4594060528 というアイテムは見つかりませんでした]

本日の一冊は、370万部の大ベストセラー『チーズはどこへ消えた？』のスペンサー・ジョンソンが放つ、待望の新作。

※参考：『チーズはどこへ消えた？』
http://www.amazon.co.jp/exec/obidos/ASIN/459403019X/

チーズがなくなっても、チーズがあった場所にとどまり続ける愚か…

【続きを読む】

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【ブライアン・トレーシーの絶版本が復刊！】
http://www.amazon.co.jp/exec/obidos/ASIN/4887597460

[エラー: asin:4887597460 というアイテムは見つかりませんでした]

「成功する人は、失敗する人とは違う考え方をする。もしあなたが成功者の考えかたを身につければ、成功者と同じ成果を味わえるだろう」

いきなり格言から入りましたが、じつはこれ、本日ご紹介するブライアン・トレーシーの復刊…

【続きを読む】

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【今、アメリカで注目のマーケ本】
http://www.amazon.co.jp/exec/obidos/ASIN/4788907755

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本日ご紹介する一冊は、実務教育出版の編集Ｏさんからご献本いただいたもの。ご案内の手紙を読んで、あまりに驚いてしまったのでご紹介することにします。

土井が驚いたのは、「本書の原書、“ZAG:THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS”は、2007年の刊行以来、米国で根強く売れ続けて…

【続きを読む】

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【直接幸福へ向かう新時代の消費とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4887597363

[エラー: asin:4887597363 というアイテムは見つかりませんでした]

本日の一冊は、「パラサイトシングル」「格差社会」「婚活」など、時代のキーワードを作り続けてきた社会学者の山田昌弘さんと、新しい消費の形を研究する電通チームハピネスが、これからの時代の「幸福」を実現する消費について語っ…

【続きを読む】

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【島田紳助、幻の講義がついに書籍化！】
http://www.amazon.co.jp/exec/obidos/ASIN/4847018192

[エラー: asin:4847018192 というアイテムは見つかりませんでした]

本日の一冊は、「平成進化論」の鮒谷さんをはじめ、ネット界のオピニオンリーダーが絶賛し、大反響を呼んだ島田紳助さんのＤＶＤ『紳竜の研究』を活字化した一冊。

※参考：『紳竜の研究』
http://www.amazon.co.jp/exec/obidos/ASIN/B000OQDSRC/

書籍化されたのは、このＤＶＤのなかで…

【続きを読む】

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【ネットビジネスが儲からない理由】
http://www.amazon.co.jp/exec/obidos/ASIN/4344981359

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本日の一冊は、ＮＴＴドコモ「iモード」成功の立役者であり、現在は慶應大学教授のほか、ドワンゴ、セガサミー、ＳＢＩ、ぴあ、トランスコスモスなどの取締役も務める夏野剛さんが、インターネットビジネスが儲からない理由を述べた一冊。

…

【続きを読む】

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【人の選択は誘導できるか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4822247473

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「今日は何を食べようか？」「仕事帰りに何をしようか？」

われわれは日々、選択の必要性に迫られ、「自分で選択した」気になっています。

でも、行動経済学によると、どうやら私たちの選択というのは、ある程度操ることができる。

本日ご紹…

【続きを読む】