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【祝・2300号！】
http://www.amazon.co.jp/exec/obidos/ASIN/4479303006
[エラー: asin:4479303006 というアイテムは見つかりませんでした]

ビジネスの世界では、人を評する時に「金のにおいがする人／しない人」といった表現をします。

本日ご紹介する一冊は、ジャンルは違えど、お金のにおいがプンプンする２人による共著です。

一人は、ジャーナリストながら独自のやり方で原稿料・印税以外の収入…

【続きを読む】

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【Linkの時代に求められる学術理論とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4334035884
[エラー: asin:4334035884 というアイテムは見つかりませんでした]

最近、セミナーで「ブランディング3.0」というお話をよくさせていただいています。

具体的に説明すると、

1.0は、大きな箱やメディアに所属すること、
2.0は、検索の世界で目立つこと、
3.0は、有力なLinkを持つことです。

ＳＮＳが普及した現在、…

【続きを読む】

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【コカ・コーラ伝説のマーケター語る】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212203
[エラー: asin:4903212203 というアイテムは見つかりませんでした]

本日の一冊は、あの悪名高き「ニュー・コーク」の責任者であり、その後の戦略によって「コカ・コーラ・クラシック」や「スプライト」を大成功に導いたセルジオ・ジーマンが、そのマーケティング哲学を語った一冊。

すでに19カ国語に翻訳…

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【閉塞感を打ち破る一冊？】
http://www.amazon.co.jp/exec/obidos/ASIN/4152091649
[エラー: asin:4152091649 というアイテムは見つかりませんでした]

日本経済の長期にわたる停滞により、悲観的な書物もしくは現実逃避のためのエンタメ本が売れている今日。

やっと、前向きな本に出会うことができました。

本日の一冊は、フィナンシャル・タイムズ＆ゴールドマン・サックス選による「ビジネスブ…

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【今すぐコストゼロで売上が上がる本】
http://www.amazon.co.jp/exec/obidos/ASIN/4806137871
[エラー: asin:4806137871 というアイテムは見つかりませんでした]

不況になると、営業マンの尻を叩いて、新規開拓に行かせる。

そんな会社が多いと思いますが、不況の時ほど大切なのが、既存客へのアプローチです。

既存客を喜ばせながら、どうやってクロスセル（複数買ってもらう）するか、アップセ…

【続きを読む】

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【プロが教えるこれからの資産防衛策】
http://www.amazon.co.jp/exec/obidos/ASIN/4062165619
[エラー: asin:4062165619 というアイテムは見つかりませんでした]

本日の一冊は、「もっとも予測の当たるエコノミスト」の一人として知られ、数多くのベストセラーを持つ中原圭介さんが、これからの資産防衛法と投資チャンスを論じた一冊。

もともとは「週刊現代」の連載で、「お金の神様」というコー…

【続きを読む】

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【一番売れた生放送の秘密？】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248267
[エラー: asin:4822248267 というアイテムは見つかりませんでした]

本日の一冊は、テレビショッピングで日本一売る男、ジャパネットたかたの高田社長の売れる秘密に、記者が切り込んだ一冊。

もともとは、「日経ベンチャー（現・日経トップリーダー）」「日経ビジネスオンライン」に掲載していた記事をまとめた…

【続きを読む】

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【CoCo壱番屋の経営哲学】
http://www.amazon.co.jp/exec/obidos/ASIN/4532195624
[エラー: asin:4532195624 というアイテムは見つかりませんでした]

本日の一冊は、日本最大のカレー専門店チェーン、「CoCo壱番屋」を手掛ける壱番屋の創業者、宗次徳ニさんが、その経営哲学をまとめた一冊。

もともと1995年に出ていた『繁盛させたければお客様の声を聞け！』を文庫化にあたって改題・加筆修正したもので、話の…

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【カネを生む話題作り】
http://www.amazon.co.jp/exec/obidos/ASIN/4838721625
[エラー: asin:4838721625 というアイテムは見つかりませんでした]

巷にはたくさんの「ＰＲ本」が出ていますが、現在もっとも学ぶべきＰＲの技法は、「話題作り」に関するものでしょう。

ツイッター、フェイスブック、mixi、ブログなどで多くの人がつながった現在、大切なのは「商品力」と「話題」を作るアイデア発想法で…

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【ドラッカー講義録】
http://www.amazon.co.jp/exec/obidos/ASIN/4902222957
[エラー: asin:4902222957 というアイテムは見つかりませんでした]

本日の一冊は、1991年?2003年にかけて行われたドラッカーの講義を活字化し、まとめた一冊。

亡くなって以来、たくさんのドラッカー本が出ていますが、読んだ方であれば、生前のドラッカーの肉声に触れてみたいと思うのは必定でしょう。

この『ドラッカーの講義…

【続きを読む】