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【結婚、離婚、犯罪もすべて経済学で読み解ける？】
http://www.amazon.co.jp/exec/obidos/ASIN/4270004363

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本日の一冊は、フィナンシャル・タイムズ紙の人気ジャーナリスト、ティム・ハーフォードによる注目の一冊。

以前にご紹介した『ヤバイ経済学』同様、社会問題やそれを引き起こす人間の行動を「インセンティブ」でとらえ、…

【続きを読む】

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【言葉を商業化した男】
http://www.amazon.co.jp/exec/obidos/ASIN/4492556281

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本日の一冊は、ピンクレディー「ＵＦＯ」、都はるみ「北の宿から」などのヒット曲を連発し、日本レコード大賞はじめ、数々の賞を総ナメにした天才作詞家、阿久悠を論じた本格評伝。

発売されたシングルの総売上枚数でも作詞家歴代１位にランクインさ…

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【ミスター円が語る今後の世界経済と投資チャンス】
http://www.amazon.co.jp/exec/obidos/ASIN/4532260256

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本日の一冊は、ハーバード大学客員准教授を経て、大蔵省国際金融局長、財務官を歴任、「ミスター円」の異名をとる著者が、今後の世界経済と日本の政策を論じた一冊。

マクロ経済の話ではありますが、説明がわかりやすく、…

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【広告界の著名人、語る。】
http://www.amazon.co.jp/exec/obidos/ASIN/4844326430

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本日の一冊は、「広告批評」を創刊し、長年批評という立場から広告業界に携わってきた著者が、広告の本質とその変容を論じた一冊。

「ピッカピカの一年生」「セブンイレブンいい気分」などの名ＣＭを作った電通の杉山恒太郎さん、サントリー伊右…

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【刺さる広告】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007187

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本日の一冊は、全米広告界を震撼させ、ハーバード大学の講座でも論じられたという科学的マーケティングのノウハウをまとめた、注目の一冊。

マッキンゼーやＩＢＭ、トヨタ、マイクロソフト、Ｐ＆Ｇをもクライアントに持つという２人が、現在のマーケティング…

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【革命を起こすビッグアイデアの作り方】
http://www.amazon.co.jp/exec/obidos/ASIN/4484081032

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本日の一冊は、サムスンの成功神話を支えた辣腕マーケターによる注目作で、韓国で何と100万部のベストセラーとなった一冊。

韓国の一大企業、サムスンの本だから売れたというのもありますが、それを差し引いても、売れて当然の読み応え…

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【革命を起こすビッグアイデアの作り方】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007217

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本日の一冊は、コロンビア大学ビジネススクール教授であり、コンサルティング会社のＣＥＯとしても活躍する著者が、iPod、グーグル、ＩＫＥＡ級のビッグアイデアを実現する方法を説いた一冊。

現在、アメリカン・エキスプレス、ＬＶＭＨ…

【続きを読む】

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【経済学的思考で世界の問題を解決すると？】
http://www.amazon.co.jp/exec/obidos/ASIN/4862381170

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最近は、問題解決本がブームですが、実際に問題を解決しようと思ったら、予算や費用対効果を考慮するのはもちろんのこと、どんな手段が有効かまで、詳しく論じる必要があります。

本書は、2004年に開催された国際会議「コペンハーゲ…

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【あのカリスマバイヤーのマーケティング論】
http://www.amazon.co.jp/exec/obidos/ASIN/4884971078

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本日の一冊は、かつて伊勢丹のカリスマバイヤーとして名をはせ、その後バッグメーカーの「キタムラ」専務取締役、「セブン＆アイ生活デザイン研究所」代表取締役社長などを歴任した著者が、その仕事術とマーケティングのスピリッ…

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【商売で勝つための価格決定理論】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007519

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本日の一冊は、ベストセラー『スタバではグランデを買え！』の著者、吉本佳生さんによる待望の続編。

※参考：『スタバではグランデを買え！』
http://www.amazon.co.jp/exec/obidos/ASIN/4478002290/

前作は正直言って、多少退屈なところがありましたが、今回の本は名著『ヤバい経済学』同様…

【続きを読む】