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【「１分」より「５５秒」を信じる理由】
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本日の一冊は、前代未聞、訪問しない営業でトヨタホームで４年連続トップセールスに輝いたという著者が、数字でお客の心理を誘導するテクニックを紹介した、注目の一冊。

著者いわく、「文章や会話にうまく数字をとり入れることによ…

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【ネット輸入のノウハウとは？】
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以前、撤退前のイーベイの人事に取材をして、こんな質問をしたことがあります。

「御社は外資系だから、かなり英語力がないと採用されないんでしょう？」

すると意外なことに、採用担当の答えはこんな感じでした。

「いえ、外資系といって…

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【ビジネスの本質的変化を読み解く】
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本日の一冊は、中小企業向けのコンサルティングサービスを提供するオラクル・ひと・しくみ研究所の代表であり、日本感性工学会理事、静岡大学客員教授を務める著者が、昨今のビジネスの本質的な変化について論じた一冊です。

「今もなお…

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【「例外な人」がマーケットになる日】
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本日の一冊は、世界最大級のＰＲ会社、バーソン・マーステラのＣＥＯと、マーケット・リサーチ会社ペン・ショーン＆バーランドの社長を務め、ビル・クリントンはじめ25カ国の国家元首のアドバイザーも務めた著者が、今後のビジネスチャン…

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【決定版。ビジネスのためのデザインノウハウ】
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本日の一冊は、多摩美術大学デザイン科卒業後、広告代理店、プロダクションにて三菱電機、日清食品、服部セイコーなど大手企業のクリエイティブを担当した著者が、ビジネスパーソンに向けて、「稼げる」デザインのエッセンスを…

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【えこひいきマーケティングのすすめ？】
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本日の一冊は、東芝ＩＴコントロールシステムで、飲食店や美容院向けに顧客管理ソフトを販売、それに伴い、過去７００社の顧客管理システムに携わってきたという著者が、優良顧客囲い込みの戦略
を指南した一冊です。

著者の言葉を…

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【消費者の「頭の中」を支配せよ】
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本日の一冊は、世界的なマーケティング戦略家のアル・ライズと、ジャック・トラウトによる名著の復刻版。

土井も昔読んだ記憶がありますが、再度読み直し、ということでご紹介します。

改めて読んでみて驚いたのは、２人の語っている「ポ…

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【シンプリシティは次の成長産業？】
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昔、初めてディズニーランドに行った時、「なぜ人は乗り物に乗るまでのイライラを１時間も２時間も我慢できるのだろう？」と疑問に思ったことがあります。

多くの方が気づいているように、ディズニーランドの行列に並んでいられるのは、…

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【コトラー＆ケラー夢のコラボ】
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みなさんご存じ、マーケティングの神様、フィリップ・コトラー教授によるバイブル『マーケティング・マネジメント』が久々に全面改訂されました！

しかも今回は、ブランド・マネジメントの第一人者ケビン・ケラーとの共著で、時代の要請が高…

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【城山三郎が遺した珠玉の言葉】
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本日の一冊は、『輸出』により文学界新人賞、『総会屋錦城』で第40回直木賞を受賞し、経済小説のパイオニアとなった故・城山三郎さんの作品から、人生に役立つ珠玉の言葉を抜き出し、名言集としてまとめた一冊。

一貫してビジネスや仕事、組織…

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