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【立地の悪さを克服する非常識な経営とは？】
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本日の一冊は、江戸川区の篠崎という立地条件にも関わらず、ファンを抱えて繁盛を続ける伝説の書店、「読書のすすめ」の店長が、不況知らずの経営論を説いた一冊。

土井は一度、このお店に遊びに行ったことがありますが、まあ、…

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【もう一度読みたい名著】
http://www.amazon.co.jp/exec/obidos/ASIN/4478004900

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――「情報の価値は受け手で決まる」。

土井がよくセミナーでお話しすることですが、本日読んだ一冊ほど、そのことを痛感させてくれる本はこれまでにありませんでした。

本日ご紹介する一冊は、かつて2002年に『グレートゲーム・オブ・ビジネス』とい…

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【ネットＰＲはますます重要になる】
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本日の一冊は、世界中で10億ドル以上の商品やサービスの販売に貢献したネットマーケティングの第一人者、デビッド・マーマン・スコットによるロングセラー。

まえがきをニューズ・ツー・ユーの神原弥奈子さんが書いており、まさにアメリカ…

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【小さな会社こそブランド構築を】
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本日の一冊は、小さな会社のブランド戦略を手掛ける著者が、世界各地の小さなブランド企業を取り上げながら、ブランド構築のノウハウを論じた一冊。

ブランド企業となるためのミッション作りや一位作り、行動の一貫性、経営者の哲学など、…

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【やずやのマーケティングの秘密がついに！】
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「あなたが持っているバケツには、穴があいている」。

マーケティングでは、よく使われる言葉ですよね。

これを聞くと、つい「穴をふさいでから新規客を獲得すればいいんでしょ」と言いたくなってしまいますが、では、穴をふさ…

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【全米注目の起業家が語る、奇跡の起こし方】
http://www.amazon.co.jp/exec/obidos/ASIN/4862760422

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最近、著者の方の出版相談に乗っていて、思うことがあります。

それは、売れるか売れないかは、究極的にはその人のセルフイメージにかかっている、ということ。

勝間和代さんや山田真哉さんは、大きな絵を描いたからこそ大きな…

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【元オーバーチュア取締役が明かすノウハウ】
http://www.amazon.co.jp/exec/obidos/ASIN/4881666649

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本日の一冊は、オーバーチュアの取締役を経て、現在はＳＥＭに特化したコンサルティング型代理店を経営する著者が、Yahoo!、Googleの検索連動型広告で成功する法則を説いた一冊。

2007年に行われたオーバーチュアの広告プラットフォームの大幅改…

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【全米No.1人気の行動経済学読み物】
http://www.amazon.co.jp/exec/obidos/ASIN/4152089792

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今日は、仕事初めということで、朝からスタッフと一緒に近所の氷川神社に初詣に行ってきました。

その帰り道に、スタッフの山本が、年末の掃除の話をしており、どうやら聞くところによると、クイックルワイパーの高級なやつ（とはいっても500円…

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【表情に隠された意味とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4414302595

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本日の一冊は、表情研究の第一人者、Ｐ・エクマンとＷ・Ｖ・フリーセンによる表情分析論の古典。

驚き、恐怖、嫌悪、怒り、幸福、悲しみの基本的感情がどうやって表情に現われるのか、その違いを、顔の３領域の組み合せにより解明した注目の一…

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【「最悪の決断」はなぜ起こるのか？】
http://www.amazon.co.jp/exec/obidos/ASIN/414081330X

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本日の一冊は、昨日ご紹介した『人は意外と合理的』とは切り口が違い、人はやっぱり非合理的、ということを事例と行動心理学を使って説明した一冊です。

※参考：『人は意外と合理的』
http://www.amazon.co.jp/exec/obidos/ASIN/4270004363/

「損失回避の法則」に引っ掛かり、死者あわせ…

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