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【マインドマップより簡単にできる！伝統あるツール】
http://www.amazon.co.jp/exec/obidos/ASIN/4894513471

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本日は、知っている方にとっては「何をいまさら…」、知らない方にとっては「そんな方法があったのか！」というノート術を紹介。

もともとは、東京大学名誉教授の石川馨先生が発明し、1952年に川崎製鉄で初採用。その後、ト…

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【必読！あの神田昌典氏の思考術が一冊の本になった】
http://www.amazon.co.jp/exec/obidos/ASIN/4478008361

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本日の一冊は、日本を代表するマーケターであり、カリスマ経営コンサルタント、神田昌典さんによるひさびさの新刊。

自身、「私のビジネス書の最高傑作になるだろう」と言い切る本著作の内容は、知識社会において創造性…

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【靴の売上全国No.1！「気づく」接客のノウハウとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4785503475

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本日の一冊は、大手靴チェーンのアルバイトで個人売上全国一に輝き、その後、パソコン専門店でも売上１億円を達成、現在は販売コンサルティング会社を経営する著者が、その販売ノウハウを公開した一冊です。

リッツ・カー…

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【2015年の消費はどうなるか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4062821079

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本日ご紹介する一冊は、電通ソーシャル・プランニング局長で、かつて「アムラー」などの流行語を編み出した流行文化分析のプロフェッショナル、上條典夫さんによる一冊です。

サブタイトルに「2015年のビジネス・パラダイム」とあるように、著者が2015年…

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【これぞマーケティングネタの宝庫！】
http://www.amazon.co.jp/exec/obidos/ASIN/4478008434

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本日の一冊は、ニッチメディアを専門に扱う広告代理店、ファインドスターの代表取締役社長、内藤真一郎さんが、多くの経営者が知らない、でも効果のあるニッチメディアを厳選し、紹介した一冊。

1000万円の商品を20?30点売ってしまうという会員…

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【起業家は必読の一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4827550719

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最近は、「社会起業」という言葉がブームになっているようですが、土井が思うに、ビジネスというのは本来、社会のためにあるものです。

人々の幸せと自らの理想を結びつけ、それを継続すべく、収益モデルを作り上げる。あとはひたすら努力するのみで…

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【セブンに学ぶ商売の秘訣】
http://www.amazon.co.jp/exec/obidos/ASIN/4833450399

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本日の一冊は、セブン＆アイ鈴木敏文会長兼ＣＥＯの言葉や同社の過去の取り組みから、不況に勝つ商売のヒントを学べる一冊。

値引きよりもキャッシュバックや現金下取りのほうが顧客の心理に響く、一〇％、二〇％引きよりも消費税分還元セールの…

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【速読よりも記事トレ？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532353688

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本日の一冊は、リクルート在籍中に、社内ベンチャーコンテストで「デジタルＫＩＤＳ事業」準グランプリをチーム受賞、新規事業責任者としてメディアファクトリーに出向し、幼児向け知育ソフトのプロデュースに携わった著者が、日経新聞のユニークな…

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【できる人は給料日にＡＴＭに並ばない】
http://www.amazon.co.jp/exec/obidos/ASIN/4584131619

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本日の一冊は、ベストセラー『ビジネスマンのための「数字力」養成講座』の著者、小宮一慶さんが、不透明な時代を生き抜くためのマネー術を説いた一冊。

※参考：『ビジネスマンのための「数字力」養成講座』
http://www.amazon.co.jp/exec/obidos/ASIN/4887596219/

タイトルにある、「…

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【アンケート１枚で売上が上がる？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007853

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伝説のコピーライター、ジョン・ケープルズが書いた名著『ザ・コピーライティング』には、繰り返し「訴求ポイント」という言葉が使われていました。

※参考：『ザ・コピーライティング』
http://www.amazon.co.jp/exec/obidos/ASIN/4478004536/

気をつけなければいけないのは、「訴求ポイン…

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