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【ネットショップオープン３年目で年商１億円を達成】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129917

[エラー: asin:4806129917 というアイテムは見つかりませんでした]

本日の一冊は、ネットショップオープン３年目で年商１億円を達成、２年連続で楽天市場のショップ・オブ・ザ・イヤー「ベスト店長賞」に輝いた著者が、ネットマーケティングの極意を明かした一冊。

『御社のホームページ…

【続きを読む】

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【世の中の不思議を経済学で解き明かす】
http://www.amazon.co.jp/exec/obidos/ASIN/4532352983

[エラー: asin:4532352983 というアイテムは見つかりませんでした]

本日の一冊は、コーネル大学ジョンソンスクール教授で、ニューヨーク・タイムズ紙の常連コラムニストでもあるロバート・Ｈ・フランクが、学生たちの素朴な疑問に対し、経済学を使って答えた軽めの経済読み物。

ベストセラーとなって…

【続きを読む】

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【エニグモを知っていますか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4903908054

[エラー: asin:4903908054 というアイテムは見つかりませんでした]

本日の一冊は、インターネットで次々と世界初のサービスを打ち出す不思議な会社、エニグモの代表２人が書いた、初めての本です。

土井も本書を読むまで、どんな会社か詳しくは知らなかったのですが、海外の在留邦人のネットワークを構築して…

【続きを読む】

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【１兆円企業を育てた男】
http://www.amazon.co.jp/exec/obidos/ASIN/4532313880

[エラー: asin:4532313880 というアイテムは見つかりませんでした]

本日の一冊は、時価総額重視の経営と人を基軸にした経営を融合し、社長就任以来、13期連続で増益を達成した、ダイキン工業代表取締役会長兼ＣＥＯ、井上礼之さんによる経営論。

もともと日本経済新聞「私の履歴書」で連載されていたものに、書き下ろ…

【続きを読む】

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【共感を呼ぶセールスの極意】
http://www.amazon.co.jp/exec/obidos/ASIN/4902222523

[エラー: asin:4902222523 というアイテムは見つかりませんでした]

本日の一冊は、十代からセールスの世界に入り、ブリタニカでセールスマンとして数々の賞を受賞、20年間で約21万人の営業マンを育ててきたという著者が、共感を呼ぶセールスの極意を説いた一冊。

最近は、インターネットの普及により、どちらかと言…

【続きを読む】

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【女性の本音を知ればもっと売れる】
http://www.amazon.co.jp/exec/obidos/ASIN/4767806976

[エラー: asin:4767806976 というアイテムは見つかりませんでした]

本日の一冊は、女性マーケティングのパイオニア的存在、ハー・ス
トーリィのチーフプロデューサー、木田理恵さんが、女性の心をつ
かむマーケティングのコツをまとめた一冊。

これまでに数多くの女性向け消費財の商品企画、セールスプ…

【続きを読む】

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【中国の名言に学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/4000238469

[エラー: asin:4000238469 というアイテムは見つかりませんでした]

本日の一冊は、中国文学を専門とする著者が、中国に伝わる名言の
うち３６６を選び出し、一日一言の形式でまとめ、解説を加えたもの。

「人間　万事　塞翁が馬」「少年老い易く　学成り難し」などとい
った中学、高校で学ぶ名言も入っていますが、大…

【続きを読む】

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【ＩＴビジネスの成否は「おもてなし」で決まる】
http://www.amazon.co.jp/exec/obidos/ASIN/4756151345

[エラー: asin:4756151345 というアイテムは見つかりませんでした]

本日の一冊は、かつてアスキー・ラボラトリーズの一員として数多くのプログラム開発に携わり、マイクロソフト日本法人設立にも参画、現在は人気ブログ「Life is beautiful」の管理人として知られる中島聡さんが、新しい切り口からＩＴビジネス…

【続きを読む】

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【幸せに生きる59の法則】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129372

[エラー: asin:4806129372 というアイテムは見つかりませんでした]
本日の一冊は、「10年愛」受講生から教えてもらった本で、ベスト
セラー『「そ・わ・か」の法則』の著者、小林正観さんによる新刊。

※参考：『「そ・わ・か」の法則』
http://www.amazon.co.jp/exec/obidos/ASIN/4763197479/

「私は昔も今も、ガチガチの唯物論」と言いながらも、ちょっとス
ピリチュア…

【続きを読む】

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【100のヒット商品を分析】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129569

[エラー: asin:4806129569 というアイテムは見つかりませんでした]

本日の一冊は、広告代理店出身のフリーマーケティングプランナー
で、好著『パワーコンセプトの技術』の著者、村山涼一さんが、ヒ
ット商品に共通する21の法則をまとめ、事例とともに紹介した一冊。

※参考：『パワーコンセプトの技術』
http://www.amazon.co.jp/exec/obidos/ASIN/4062820404/

モノが売…

【続きを読む】