元アマゾンのカリスマバイヤー土井英司が1日1冊、
厳選ビジネス書を紹介します。
⇒「ビジネスブックマラソン」無料購読の申込みはこちらから。
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『御社のホームページがダメな理由』竹内謙礼・著


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【ネットショップオープン3年目で年商1億円を達成】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129917

[エラー: asin:4806129917 というアイテムは見つかりませんでした]

本日の一冊は、ネットショップオープン3年目で年商1億円を達成、2年連続で楽天市場のショップ・オブ・ザ・イヤー「ベスト店長賞」に輝いた著者が、ネットマーケティングの極意を明かした一冊。

『御社のホームページ…

【続きを読む】

『日常の疑問を経済学で考える』ロバート・H・フランク・著


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【世の中の不思議を経済学で解き明かす】
http://www.amazon.co.jp/exec/obidos/ASIN/4532352983

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本日の一冊は、コーネル大学ジョンソンスクール教授で、ニューヨーク・タイムズ紙の常連コラムニストでもあるロバート・H・フランクが、学生たちの素朴な疑問に対し、経済学を使って答えた軽めの経済読み物。

ベストセラーとなって…

【続きを読む】

『謎の会社、世界を変える。』須田将啓、田中禎人・著


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【エニグモを知っていますか?】
http://www.amazon.co.jp/exec/obidos/ASIN/4903908054

[エラー: asin:4903908054 というアイテムは見つかりませんでした]

本日の一冊は、インターネットで次々と世界初のサービスを打ち出す不思議な会社、エニグモの代表2人が書いた、初めての本です。

土井も本書を読むまで、どんな会社か詳しくは知らなかったのですが、海外の在留邦人のネットワークを構築して…

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『「基軸は人」を貫いて』井上礼之・著


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【1兆円企業を育てた男】
http://www.amazon.co.jp/exec/obidos/ASIN/4532313880

[エラー: asin:4532313880 というアイテムは見つかりませんでした]

本日の一冊は、時価総額重視の経営と人を基軸にした経営を融合し、社長就任以来、13期連続で増益を達成した、ダイキン工業代表取締役会長兼CEO、井上礼之さんによる経営論。

もともと日本経済新聞「私の履歴書」で連載されていたものに、書き下ろ…

【続きを読む】

『売る技術』青木仁志・著


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【共感を呼ぶセールスの極意】
http://www.amazon.co.jp/exec/obidos/ASIN/4902222523

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本日の一冊は、十代からセールスの世界に入り、ブリタニカでセールスマンとして数々の賞を受賞、20年間で約21万人の営業マンを育ててきたという著者が、共感を呼ぶセールスの極意を説いた一冊。

最近は、インターネットの普及により、どちらかと言…

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『彼女があのテレビを買ったワケ』木田理恵・著


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【女性の本音を知ればもっと売れる】
http://www.amazon.co.jp/exec/obidos/ASIN/4767806976

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本日の一冊は、女性マーケティングのパイオニア的存在、ハー・ス
トーリィのチーフプロデューサー、木田理恵さんが、女性の心をつ
かむマーケティングのコツをまとめた一冊。

これまでに数多くの女性向け消費財の商品企画、セールスプ…

【続きを読む】

『中国名言集』井波律子・著


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【中国の名言に学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/4000238469

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本日の一冊は、中国文学を専門とする著者が、中国に伝わる名言の
うち366を選び出し、一日一言の形式でまとめ、解説を加えたもの。

「人間 万事 塞翁が馬」「少年老い易く 学成り難し」などとい
った中学、高校で学ぶ名言も入っていますが、大…

【続きを読む】

『おもてなしの経営学』中島聡・著


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【ITビジネスの成否は「おもてなし」で決まる】
http://www.amazon.co.jp/exec/obidos/ASIN/4756151345

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本日の一冊は、かつてアスキー・ラボラトリーズの一員として数多くのプログラム開発に携わり、マイクロソフト日本法人設立にも参画、現在は人気ブログ「Life is beautiful」の管理人として知られる中島聡さんが、新しい切り口からITビジネス…

【続きを読む】

『100%幸せな1%の人々』小林正観・著


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【幸せに生きる59の法則】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129372

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本日の一冊は、「10年愛」受講生から教えてもらった本で、ベスト
セラー『「そ・わ・か」の法則』の著者、小林正観さんによる新刊。

※参考:『「そ・わ・か」の法則』
http://www.amazon.co.jp/exec/obidos/ASIN/4763197479/

「私は昔も今も、ガチガチの唯物論」と言いながらも、ちょっとス
ピリチュア…

【続きを読む】

『売れる21の法則』村山涼一・著


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【100のヒット商品を分析】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129569

[エラー: asin:4806129569 というアイテムは見つかりませんでした]

本日の一冊は、広告代理店出身のフリーマーケティングプランナー
で、好著『パワーコンセプトの技術』の著者、村山涼一さんが、ヒ
ット商品に共通する21の法則をまとめ、事例とともに紹介した一冊。

※参考:『パワーコンセプトの技術』
http://www.amazon.co.jp/exec/obidos/ASIN/4062820404/

モノが売…

【続きを読む】

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