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【堕落した高級ブランドの実態】
http://www.amazon.co.jp/exec/obidos/ASIN/4062146924

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本日の一冊は、パリ在住のファッションライターで、12年間、「ニューズウィーク」パリ支局で文化・ファッション欄を担当したダナ・トーマスが、堕落する高級ファッションブランドの現状と裏側を書いた、衝撃のレポート。

ＬＶＭＨとしてコング…

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【あの神田昌典氏が絶賛する原田氏の集客ノウハウとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4798118982

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本日の一冊は、あの神田昌典さんが絶賛した、現在若手注目ナンバーワンのウェブマーケター、原田翔太さんによるモバイルマーケティングノウハウ。

著者がもっとも得意とする部分だけに、注目が集まるわけですが、内…

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【土井いちおしの一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4872904117

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本日ご紹介する一冊は、タイトル通り、『奇跡のご当地ヒーロー「超神ネイガー」を作った男』です。

おそらくほとんどの方は、「超神ネイガー」って何だ？　と思われたかと思いますが、じつはこれ、秋田で大ブレイクした、ご当地ヒーロー。

巨大なき…

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【不況下に絶好調。任天堂の創造力の秘密とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532314631

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ＷiiとＤＳが絶好調、３月期の連結決算では、売上高１兆8386億円、営業利益5552億円で過去最高だった任天堂が、その好調の秘密を明かした一冊。

とは言っても、正確には記者が書いたものですが、引退後、任天堂に関する取材を固辞して…

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【なぜ東急ハンズはダメになったのか？】
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本日の一冊は、三和銀行、ロック、ジャズ専門店を経て東急ハンズで活躍した著者が、東急ハンズで学んだ商売の秘訣を説いた一冊。

アマゾンが証明しているように、小売店が成功するための第一要因は「品揃え」にありますが、本書はそ…

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【ＨＢＳ史上最年少教授による衝撃の結論！】
http://www.amazon.co.jp/exec/obidos/ASIN/4163713700

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本日の一冊は、史上最年少でハーバード・ビジネススクールの教授となった秀才、パンカジ・ゲマワットが、「フラット化しない世界」を論じた一冊。

グローバルビジネスで成功するには、著者いわく、「市場の規模やボーダレスな世…

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【ケーキ屋が儲かる仕組みとは？】
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本日の一冊は、公認会計士である著者が、会計データを用いて、さまざまな業界の儲けのカラクリと安定性、平均給与などを明らかにした一冊。

大量に廃棄してもなお利益が残るケーキ屋のカラクリ、たくさん店員がいるのに黒字が出るデパート…

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【これからメディアはどう変わるのか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4862381294

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本日の一冊は、雑誌「ワイアード」日本版を創刊し、その後、月刊「サイゾー」を創刊、現在は新しいメディアの形を求めて、幅広く活躍する著者が、新世紀のメディア論を論じた一冊。

紙媒体とネット、ＩＴと出版という従来の区分けで…

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【オバマ大統領も絶賛！「フラット化」に次ぐ待望のベストセラー】
http://www.amazon.co.jp/exec/obidos/ASIN/4532314410

http://www.amazon.co.jp/exec/obidos/ASIN/4532314429

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本日の一冊は、アメリカで100万部を突破したトーマス・フリードマンの大ベストセラー、『Hot, Flat,and Crowded』の待望の邦訳。

ベストセラーとなった同著者の『フラット化する世界…

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【割引せずに売上を伸ばす究極のワザ】
http://www.amazon.co.jp/exec/obidos/ASIN/4495583018

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本日の一冊は、好著『お客様は「えこひいき」しなさい！』の著者、高田靖久さんによる待望の新刊。

※参考：『お客様は「えこひいき」しなさい！』
http://www.amazon.co.jp/exec/obidos/ASIN/4806130117/

東芝の関連会社で、飲食店・美容院を中心とした顧客管理ソフトの商品企画・販売に…

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