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【次なる世界の注目市場とは？】
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本日の一冊は、中国、インドに続く注目市場、「アフリカ」の魅力を、マーケティングコンサルタントである著者が述べた一冊。

世界で最も若い人口構造を持ち、全体ではインドを上回り、世界第10位の経済規模を誇るアフリカ。

本書では、そんな…

【続きを読む】

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【ウォルマート：世界最大企業の成功哲学】
http://www.amazon.co.jp/exec/obidos/ASIN/4785503505

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年商3745億ドル（約33兆7000億円＝１ドル100円換算）、従業員200万人、世界に7262店。

小売業のみならず、製造を含む全業種で世界最大の企業となったウォルマート。

本日ご紹介する一冊は、このウォルマートの成功の秘訣を、流通戦略、マーチャンダイ…

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【ラブホに学ぶ、ビジネスのヒント】
http://www.amazon.co.jp/exec/obidos/ASIN/4784826556

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本日の一冊は、ＢＢＭで紹介して良いものかどうか、大変迷ったのですが、じつに良く作り込まれているということ、また徹底した顧客視点がビジネスに役立つということで、思い切って紹介することにしました。

ズバリ、ラブホテル経営に関…

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【社長必読】
http://www.amazon.co.jp/exec/obidos/ASIN/486063344X

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本日の一冊は、小規模な町の印刷会社でありながら、オリジナル商品とインターネットを使って知名度を上げ、「ワールドビジネスサテライト」「ＮＥＷＳ２３」などでも取り上げられた恒信印刷の代表取締役、吉田和彦さんによる一冊。

前半の約70ページはありがちな…

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【人が死ぬ間際に考えること25個】
http://www.amazon.co.jp/exec/obidos/ASIN/4884748522

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本日の一冊は、ビジネス書ではないですが、みなさんの人生を充実したものにするために、とても重要な示唆を与えてくれる一冊です。

著者は、これまでに1000人の死を見届けてきたという、終末期医療の専門家、大津秀一さん。

人間が死ぬ間際に後…

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【経営思考の「補助線」】
http://www.amazon.co.jp/exec/obidos/ASIN/4532314623

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本日の一冊は、ボストン・コンサルティング・グループ日本代表、御立尚資さんによるビジネス・エッセイ。

もともとは日経ビジネスオンラインに連載していたものを加筆・修正したもので、体系的な知識ではありませんが、その分、具体例が豊富で、ビ…

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【長い！】
http://www.amazon.co.jp/exec/obidos/ASIN/4844370669

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本日の一冊は、大不況かつ供給過多の時代に、どうやって自社を差別化するか、その手法を紹介した一冊。

著者は、大手広告代理店のクリエイティブ局を経て、ストーリーブランディングの分野で活躍するプロフェッショナル。

本書では、そんな著者のストーリーメソ…

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【「黒い白鳥」より愛を込めて】
http://www.amazon.co.jp/exec/obidos/ASIN/4478001251

http://www.amazon.co.jp/exec/obidos/ASIN/4478008884

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以前、アマゾンでバイヤーをしていた頃、ある本の仕入れ数が足りず、緊急で商品を手配することになりました。

出版社さんに素早く電話を入れ、かなりの数を確保したのですが、その時、上司に…

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【人間の認識や行動の秘密を脳科学が解き明かす】
http://www.amazon.co.jp/exec/obidos/ASIN/4255004323

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本日の一冊は、ベストセラー『海馬』で糸井重里とコラボして以来、すっかり有名になった池谷裕二さんの最新作。

※参考：『海馬』
http://www.amazon.co.jp/exec/obidos/ASIN/4101183147/

著者の出身高校で行った４つの講義を紙上で再現したもので、じつにわかりやすく、かつ知…

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【スティーブ・ジョブズの名言の数々】
http://www.amazon.co.jp/exec/obidos/ASIN/4413042395

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本日の一冊は、アップルの創業者であり、iPod、iPhoneの生みの親、スティーブ・ジョブズの名言を、同社に詳しいＩＴジャーナリストの林信行さんが解説した一冊。

人口に膾炙した「宇宙に衝撃を与えてやるんだ」（We’re here toput a dent in the universe）をはじめ、氏の名言をほぼ網羅…

【続きを読む】