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【猫から学ぶマーケティング戦略？】
http://www.amazon.co.jp/exec/obidos/ASIN/4894513226

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本日の一冊は、マーケティングコンサルタントとして活躍中の著者が、ストーリー形式でマーケティング戦略の要諦を説いた一冊。

小さな広告代理店に勤める冴えない27歳男性、日向実直（ひなた・さねなお）が、人間の言葉とマーケティング戦…

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【ゴールドラット博士５年ぶりの最新刊！】
http://www.amazon.co.jp/exec/obidos/ASIN/4478006652

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本日の一冊は、米ＭＢＡでもテキストとして採用されている名著、『ザ・ゴール』シリーズの５年ぶりの最新刊。

※参考：『ザ・ゴール』
http://www.amazon.co.jp/exec/obidos/ASIN/4478420408/

エリヤフ・ゴールドラット博士が書き、監訳をベストセラー『目標を突破する 実践プロジェク…

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【広告を超えるテクノロジーとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4797348844

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本日の一冊は、時事通信社の編集委員であり、好評を博した『次世代広告テクノロジー』の共著者でもある湯川鶴章さんが、これからの広告の変化と、広告にとってかわるだろうテクノロジーを紹介した一冊です。

※参考：『次世代広告テクノ…

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【衝動買いマーケティングのすすめ】
http://www.amazon.co.jp/exec/obidos/ASIN/4844370472

[エラー: asin:4844370472 というアイテムは見つかりませんでした]

本日の一冊は、広告代理店、企画・マーケティング会社等で、資生堂、新日本石油などのマーケティングを担当、現在は店舗ビジネス向けに人材育成を行う著者が、「衝動買い」を誘うテクニックを紹介した一冊です。

流通経済研究所の調査に…

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【これで800円は安い！】
http://www.amazon.co.jp/exec/obidos/ASIN/4062139065

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本日の一冊は、最近読んだ中では、あのジョン・ケープルズの名著『ザ・コピーライティング』に次いで読み応えのあったマーケティ
ング書です。

※参考：『ザ・コピーライティング』
http://www.amazon.co.jp/exec/obidos/ASIN/4478004536/

先日、たまたま新宿二丁目にあるあおい書店で見つけた一冊で、既…

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【梅田望夫が推薦する生き方本】
http://www.amazon.co.jp/exec/obidos/ASIN/4492043187

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本日の一冊は、シリコンバレーを代表するカリスマ投資家、ロジャー・マクナミーが、これからのリスク社会の「勝者の法則」を明らかにした一冊。

ベストセラー『ウェブ進化論』の梅田望夫さんが推薦ということで、かなり注目されている近未来…

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【小宮流５つの読書法】
http://www.amazon.co.jp/exec/obidos/ASIN/4887596596

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本日の一冊は、ベストセラー『ビジネスマンのための「発見力」養成講座』の著者であり、経営コンサルタントの小宮一慶さんが、自身の読書法を公開した一冊です。

※参考：『ビジネスマンのための「発見力」養成講座』
http://www.amazon.co.jp/exec/obidos/ASIN/4887595824/

最近は、寺田昌嗣さんの『フ…

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【ネットビジネスは商品選びが８割？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532166675

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本日の一冊は、２年連続で楽天の「ベスト店長賞」を受賞した著者が、ネットビジネスをする際の商品選びのポイントを述べた一冊。

実際に儲けている人は既にご存じのことと思いますが、インターネットでは、明らかに売りやすい商材とそ…

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【イエスと言わせるプレゼン】
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本日の一冊は、博報堂のエグゼクティブクリエイティブディレクター、小沢正光さんが、35年のキャリアのなかで培った「プレゼンの極意」をわかりやすく紹介した一冊。

著者の入社以来、博報堂の売り上げはほぼ10倍、業界内の広告費におけるシェアで…

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【ＶＩＰをもてなすサービス哲学】
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本日の一冊は、伝説のホテルマンであり、先の北海道洞爺湖サミットでは各国首脳陣をもてなした「ザ・ウィンザー・ホテルズインターナショナル」の社長、窪山哲雄さんによるサービス哲学。

かつてホテルが持っていた文化発信拠点としての役…

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