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本日の一冊は、『金融広告を読め』『金融工学の悪魔』などの好著で知られるエコノミスト、吉本佳生さんが、「同じモノでも値段が違う理由」「違うモノなのに値段が同じ理由」を、経済学的に明らかにした一冊。

※参考：『金融広告を読め』
http://www.amazon.co.jp/exec/obidos/ASIN/4334033067
※参考：『金融工学の悪魔…

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いきなり衝撃的な件名から始まりましたが、本日ご紹介する一冊は、それに値するすごい一冊です。

というのは、本書があの神田昌典さんのコピーノウハウを、氏のセミナー（７万円）に先駆けて公開したから。

なぜそんなことが可能かというと、この本の著者、吉井亮介さ…

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本日の一冊は、父が経営していた赤字飲食店を売上げ、来店者数ともに３倍にしたという著者が、そのマーケティングの極意を明かした一冊。

著者いわく、「どこの店も、「こだわりの○○」となった現在、卓越した商品だけでは、お客さんも店を選ぶことができない」。そこ…

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本日の一冊は、埼玉県北部地域を中心に、計20棟200戸の不動産を持ち、年収１億円を実現した著者が、その不動産ノウハウを公開した注目の一冊。

中卒ということでハローワークで相手にされず、一念発起して大家業を始めた専業主婦が、いかにして平均利回り20％を達成したのか、…

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本日の一冊は、80万部ベストセラー『下流社会』の著者、三浦展さんによる注目の新刊。

※参考：『下流社会』
http://www.amazon.co.jp/exec/obidos/ASIN/4334033210

著者が主宰するカルチャースタディーズ研究所が、富裕層マーケテ
ィングで知られるイー・マーケティング、生活者マーケティングの
プラン・ドゥと共同で行…

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本日の一冊は、人口わずか10万人の地方小都市で不動産業を営み、年間取扱高40億円超、売上げが６億円を超えるという著者が、そのノウハウを公開した注目の一冊です。

タイトル・装丁が本の価値を正しく伝えていないため、手に取るのが遅れてしまいましたが、巷のビジネス書…

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http://www.amazon.co.jp/exec/obidos/ASIN/490321205X[エラー: asin:490321205X というアイテムは見つかりませんでした]本日の一冊は、世界的に有名なマーケティング戦略家、アル・ライズが、製品、サービス、市場を「フォーカス」することで、企業を利益体質に変える方法を指南した注目の一冊。著者いわく、<<「ライン拡大」「多角化」「シナジー（相乗効果）」などと呼ばれているものは、どれも拡大の…

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本日の一冊は、意思決定のさまざまな手法を、具体的なビジネスのケースを用いて学ぶ、というコンセプトのテキストブック。

「定量分析」とタイトルに掲げられていることから、分析手法だけに限定したかなり堅い本をイメージしていましたが、実際には、ビジネスに役立つ…

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本日の一冊は、クリティカル・シンキング（批判的思考）を身につけるために必要な知識を、約100ページでまとめたじつに便利な一冊です。

「批判的思考」などと言うと、ネガティブな印象がありますが、本来、知性とは疑うことにほかなりません。

普段、当たり前のように見…

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本日の一冊は、元スターバックスのマーケティング担当者が、そのマーケティング手法と門外不出の「成功のノウハウ」を、初めて明かした注目の一冊。

いまや、週に4000万人の来客を達成し、公開当初から株価が6400％アップした、不動のブランド、スターバックス。

本書には、そ…

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