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【誕生しました】
http://www.amazon.co.jp/exec/obidos/ASIN/4492555935

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本日の一冊は、ファッション業界を中心に、商品開発やマーケティングにコメントし続けている著者、川島蓉子さんが、今話題の雑貨インテリアショップ「Francfranc」を展開する株式会社バルスを紹介・分析した一冊。

現在、この株式会社バルスはインテリア雑貨の小売な…

【続きを読む】

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【なぜか流行商品の秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4344980611

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本日の一冊は、理論社会学を専門とし、数多くのヒット商品や流行現象を研究し続けている著者が、電通消費者研究センターと共著でまとめた一冊。

「ムシキング」や「ラブandベリー」、初音ミク、ケータイ小説といった、売れている実感はないのにメガヒ…

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【取材する側とされる側】
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本日の一冊は、読売新聞で20年間記者を務め、その後ヴェルディ川崎、プランタン銀座の広報を歴任したという異色の経歴の持ち主が、取材する側とされる側、両方の立場からＰＲを論じた一冊。

新聞、テレビ、雑誌の露出件数が年に３千件を超すというプ…

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【ブロガー活用の技術？】
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本日の一冊は、世界最大級のＰＲ会社、フライシュマン・ヒラードのバイスプレジデントを経て、現在ブルーカレント・ジャパンの代表を務める著者が、インフルエンサー活用のノウハウを語った一冊。

これまでにこういった切り口でまとめられた本はあ…

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【豊かさと貧困をつくるもの】
http://www.amazon.co.jp/exec/obidos/ASIN/4478000840

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本日の一冊は、2000年まで世銀の上級副総裁兼チーフエコノミストを務め、2001年には「情報の経済学」を築きあげた功績により、ノーベル経済学賞を受賞したジョセフ・Ｅ・スティグリッツ教授による一冊。

以前、「週刊ダイヤモンド」に掲載されていたコ…

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【大きな組織を口説く「裏」営業術】
http://www.amazon.co.jp/exec/obidos/ASIN/4478002967

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本日の一冊は、初めて神田昌典さんの本を読んだ時以来の、衝撃的なマーケティング書です。

著者は、京大の法学部を卒業後、大手金融機関で900億円超の販売実績を実現、その後マーケターに転じた人物です。

この著者が採用した方法が、本書…

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【ひどい商品たち】
http://www.amazon.co.jp/exec/obidos/ASIN/447800322X

[エラー: asin:447800322X というアイテムは見つかりませんでした]

本日の一冊は、ベストセラー『スタバではグランデを買え！』の著者、吉本佳生さんによる注目の新刊です。

※参考：『スタバではグランデを買え！』
http://www.amazon.co.jp/exec/obidos/ASIN/4478002290/

著者によると、「金融機関が派手な広告やパンフレットで宣伝する
金融商品のほとんどは、とても危険…

【続きを読む】

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【マーケティングの盲点？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478002266

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今日、家に帰ってテレビを見ていたら、横浜のデパートの北海道物産展の様子を放映していました。

中年のご婦人の姿が目立ちましたが、このモノ余りの時代に、パチンコ店開店のような勢いでお目当てのコーナーに走る。その姿を見ていると、まだま…

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【】
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本日の一冊は、いまやアメリカ経済のみならず、世界経済に多大な影響を与えている巨大企業、ウォルマートの影響を、気鋭のジャーナリストが暴いた一冊。

ウォルマートに関する記事が数々の賞を受け、ビジネスジャーナリズムにおいて最高の賞と言われる「ジェラルドロー…

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【】
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本日の一冊は、ベストセラーとなった日本能率協会マネジメントセンターの「200％活用ブック」シリーズ最新刊です。

この最新刊のテーマは、ズバリ「本」。本選びのコツ、読み方のコツ、整理術、活用術など、本にまつわるありとあらゆるトピックが網羅された、読書好きのた…

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