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【営業マンのためのマーケティング入門】
http://www.amazon.co.jp/exec/obidos/ASIN/4062141353

[エラー: asin:4062141353 というアイテムは見つかりませんでした]

本日の一冊は、できる営業マンがやっているマーケティングノウハ
ウを、ビジネスコンサルタントの著者が説いた一冊。

既にマーケティングを広く学んでいる人にとっては、既知の内容が
多く、食い足りないかもしれませんが、これか…

【続きを読む】

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【経営者の視点を持つために】
http://www.amazon.co.jp/exec/obidos/ASIN/4569563066

[エラー: asin:4569563066 というアイテムは見つかりませんでした]

本日の一冊は、経営の神様・松下幸之助が、サラリーマンに経営者
マインドを持つことの重要性を説いた不朽の名著。

先日、ベストセラークラブの取材でPHPの「THE21」編集部を取材し
た時に編集長にご紹介いただいたもので、さっそく読んでみました。

…

【続きを読む】

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【いまどきの消費者を口説く方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4756150942

[エラー: asin:4756150942 というアイテムは見つかりませんでした]

本日の一冊は、広告会社のクリエイティブ・ディレクターで、個人
でも2200万アクセスを誇る「WWW.さとなお・COM」を運営する著者が、
これからの広告とコミュニケーションのあり方を論じた一冊。

「インターネットと広告」というと、つい「テレビＣ…

【続きを読む】

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【豪華執筆陣３３名による成功の秘訣】
http://www.amazon.co.jp/exec/obidos/ASIN/4877712283

[エラー: asin:4877712283 というアイテムは見つかりませんでした]

本日の一冊は、カリスママーケターとして知られるセス・ゴーディンが、著名なビジネスリーダー・作家である同志たちとともに、誰がどこを書くともなくまとめた一冊。

計３３人のグルが、決してオムニバス形式でお茶を濁すことなく、そ…

【続きを読む】

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【お金持ちの「３種の神器」とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4887596138

[エラー: asin:4887596138 というアイテムは見つかりませんでした]

先週末、株価が暴落しました。土井は以前から周囲の方に警告していましたが、やはり懸念していた通りの展開になっています。

日本人のお金リテラシーのなさにはほとほとあきれ果ててしまいますね。

本日の一冊は、20代で１億円の資産を築…

【続きを読む】

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【中村天風を知っていますか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4569654436

[エラー: asin:4569654436 というアイテムは見つかりませんでした]

本日の一冊は、あの松下幸之助をはじめ、日本の政財界の有力者に多大な影響を与えた思想家、中村天風の名言集です。

編者代表の合田周平さんによると、中村天風の哲学は、「宮本武蔵『五輪書』を範とした武士の思想であり、生活の信条」だそ…

【続きを読む】

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【今年のヒット商品はどうなる？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532313430

[エラー: asin:4532313430 というアイテムは見つかりませんでした]

本日の一冊は、創刊20年を越えた人気情報誌、「日経トレンディ」の編集長とライターが、この20年のヒット商品を振り返り、それぞれのヒット要因を分析した一冊。

おもしろいのは、それぞれの時代のヒット商品を単体で扱うのではなく、それに影…

【続きを読む】

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【スティーブ・ジョブズの野望とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4822246361

[エラー: asin:4822246361 というアイテムは見つかりませんでした]

本日の一冊は、アメリカで爆発的な人気を誇り、「iPod」を上回るペースで売れているという驚異のケータイ端末、「iPhone」のすべてに迫った一冊。

執筆は、これまでアップルの動向を追い続けているというＩＴジャーナリストの林信行さんです。

…

【続きを読む】

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【ビジネスもデザインの時代】
http://www.amazon.co.jp/exec/obidos/ASIN/4820744682

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みなさんは、「黄金比」や「白銀比」という言葉を聞いたことがありますか？

おそらく賢明なＢＢＭ読者のみなさんのこと、これぐらいならきっとご存知かと思います。

でも、「三分割法」や「ベビーフェイス効果」「キャラクターライン」「グー…

【続きを読む】

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【交渉上手になる方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4532490197

[エラー: asin:4532490197 というアイテムは見つかりませんでした]

本日の一冊は、ハーバード・ロースクールで交渉学の権威、ロジャー・フィッシャーの教えを受けたという慶應義塾大学教授の田村次朗さんと、実務家として海外マーケティングに携わっていた一色正彦さん、交渉学を専門とする隅田浩司さんが共著でまとめ…

【続きを読む】