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【創造的集団をつくるために】
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昔、土井が中学校のテニス部でキャプテンをやっていた時のこと。

３年生最後の大会、団体戦の順番をどうしようか悩んでいた時のことでした。

通常、団体戦だと「２?１?３」とか「２?３?１」とか、「１?３?２」といった並びを考えるものですが（最初…

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【なぜ今、刺激を増しても広告は効かないのか？】
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マーケティングに携わる方であれば、おそらくみなさん、「最近は広告が効かなくなってきたなあ」という感想をお持ちだと思います。

それはなぜかというと、一つにはマスコミの影響力が落ちているから。

先日、青森新幹線開…

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【大前研一が考える、日本の大発展戦略とは？】
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今日は、家族みんなで15時頃、新宿御苑に向かいました。

御苑の閉園時間は16時30分（最終入園16時）。閉園時間が近づき、ぞろぞろと門へ向かう人々を見て、妻がこう言いました。

「みんな同じ行動を取るんだよねえ」。

そう。人間は…

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【起業家のためのお金の話】
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最近は、寒い日が続きますね。

寒い時には温かいもの、暑い時には冷たいもの。つねに反対が欲しくなるのが人情というもの。

本書は、起業という、ともすれば精神的になりがちなテーマを、ファイナンスという現実的な切り口で論じ、かつファイナ…

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【なつかしの「あの本」がわかりやすく！】
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かれこれ６年半、計2358日このメルマガを続けていますが、思えばその第１号はハロルド・ジェニーンの『プロフェッショナルマネジャー』でした。

※参考：『プロフェッショナルマネジャー』
http://www.amazon.co.jp/exec/obidos/ASIN/483345002X

ハロルド・ジェニーンは、かつてＩＴＴの…

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【出版、映像ビジネスはどうなる？】
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本日の一冊は、メディア・ＩＴの最新情報を提供し、好評を博しているアスキー新書の最新刊。

ジャーナリストであり、コンテンツプロデューサーのまつもとあつし氏が、出版・映像ビジネスのゆくえを、最新のデータと事例、さらにはボイジ…

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【ＮＹタイムズNo.1ベストセラー】
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本日の一冊は、あのアマゾンも認めたオンライン靴店、ザッポスの代表、トニー・シェイによる、待望の一冊。

1996年にリンクエクスチェンジを立ち上げ、マイクロソフトに２億6500万ドルで売却、2009年にはザッポスをアマゾンに12億ドルで売却した稀代の起業家…

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【通販のやずや、創業者夫婦が初めて語る】
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土井の新刊は、『２０代で人生の年収は９割決まる』というタイトルですが、「９割」ということは、残りの１割が存在します。

※参考：『２０代で人生の年収は９割決まる』
http://www.amazon.co.jp/exec/obidos/ASIN/4479793070

20代では決まらない、つまり30代でも40代でも大逆転できる方…

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【無料で集客する最強ツール？】
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約半年前から日本でも普及し始めた世界最大のＳＮＳ「Facebook」。

本日ご紹介する一冊は、そのFacebook上でソーシャルメディア研究所を展開し、クライアントにFacebookをビジネスに生かす方法を指
南している著者が、そのノウハウをまとめた一冊。

＜ビジネスで使…

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【ノーベル賞に最も近い経済学者、衝撃の提言】
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「知性とは、疑うこと」。これは、何の分野にせよ、学習者には常に求められることではないでしょうか。

本日の一冊は、経済学の未開拓分野を切りひらいた者に与えられる「レオンチェフ賞」を41歳で受賞し、現在「ノーベル賞に最…

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