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【ベストセラー『明日の広告』待望の続編】
http://www.amazon.co.jp/exec/obidos/ASIN/4048703005
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本日の一冊は、ベストセラー『明日の広告』の著者、佐藤尚之さんによる、待望の続編。

※参考：『明日の広告』
http://www.amazon.co.jp/exec/obidos/ASIN/4756150942

自身が1995年から個人サイト「www.さとなお.com」を継続し、トップページの累計アクセスが4000万以上というアルファブロガー。さら…

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【スマホ市場で勝つ秘訣とは？】
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＜あらゆる業界地図の「塗り直し」が始まる＞

こんな恐ろしいまえがきから始まる本書は、不況の今、まさにバブル状態のスマートフォン市場を解説したもの。

スマートフォン関連事業を手掛けるスパイアの手嶋浩己氏、エニグモの須田将啓氏、…

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【100億？】
http://www.amazon.co.jp/exec/obidos/ASIN/4862802745
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本日の一冊は、大人気の靴ブランド、クロックスの日本法人を立ち上げ、100億円にしたという著者の、起業物語です。

新卒で入った会社で業績振るわず。その後、実業家だった父の経営する楽器商社でマーケターとして活躍。モーリス楽器製造（株）社長、（有）ジュート設…

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【複雑時代のデザイン原論】
http://www.amazon.co.jp/exec/obidos/ASIN/4788512475
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本日の一冊は、認知心理学の名著、『誰のためのデザイン？』の著者、Ｄ・Ａ・ノーマンによる待望の新刊。

※参考：『誰のためのデザイン？』
http://www.amazon.co.jp/exec/obidos/ASIN/478850362X/

最近は、iPod、iPhone、iPadなど、アップル社の一連の製品の影響で、シンプルデザインがもてはやされていますが、…

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【デザインセンス革命？】
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本日の一冊は、広告代理店および制作会社にて、三菱電機や日清食品、服部セイコーなど、大手企業のクリエイティブを担当してきたアートディレクターが、『デザインセンスを身につける』ための考え方とプロのデザインルールをまとめた新書。

土井は…

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【岡本吏郎氏が説く、本格中小企業会計】
http://www.amazon.co.jp/exec/obidos/ASIN/447800840X
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本日の一冊は、ベストセラー『会社にお金が残らない本当の理由』の著者、岡本吏郎さんによる、骨太な会計本。

※参考：『会社にお金が残らない本当の理由』
http://www.amazon.co.jp/exec/obidos/ASIN/4894511576

中小企業経営における税務会計（税金を計算するための会計）の弊害は、…

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【カリスマ塾講師、出口汪による国語力アップの秘訣】
http://www.amazon.co.jp/exec/obidos/ASIN/4894514540
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本日の一冊は、代々木ゼミナールですべての大教室を満杯にした伝説を持つカリスマ講師で、著書『現代文入門講義の実況中継』が大ベストセラー、著書の累計が600万部を超えているという国語の神様、出口汪さんによる一冊。

…

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【祝・2600号！】
http://www.amazon.co.jp/exec/obidos/ASIN/4798123625
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賢明なＢＢＭ読者のみなさんはお気づきのように、「人間はとかく極端に振れやすいもの」だと思います。

戦争の後は平和を謳い、高度経済成長の後は仕事ばかりする風潮を叩き、バブルが崩壊すれば「投資なんてするもんじゃない」と叫ぶ。

リーマン・ショックや…

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【玄人好みの隠れた名著】
http://www.amazon.co.jp/exec/obidos/ASIN/4047101672
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先日行われたセミナーで、元ボストン・コンサルティング・グループ日本代表の内田和成さん、ベストセラー『ビジネスプロフェッショナルの教科書』著者の斎藤広達さんとお話をしました。

※参考：『ビジネスプロフェッショナルの教科書』
http://www.amazon.co.jp/exec/obidos/ASIN/4822230597

セミナ…

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【2035年の９兆円ビジネス？】
http://www.amazon.co.jp/exec/obidos/ASIN/4166608185
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リクルートのライバルは、毎日コミュニケーションズでしょうか？インテリジェンスでしょうか？　それともヘッドハンティング会社や人材派遣会社でしょうか？

いえ、2035年におけるリクルートのライバル会社は、ホンダやパナソニック、あるいは富士ソフ…

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