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【これは使える】
http://www.amazon.co.jp/exec/obidos/ASIN/4413038088
[エラー: asin:4413038088 というアイテムは見つかりませんでした]

本日の一冊は、月間アクセス数120万を超える人気ブログ「ネタフル」の管理人であり、情報通で知られるコグレマサトさんが、その情報収集術を公開した一冊。

トゥギャッター、Paper.li、Tumblr、Reader、Instapaperといった情報収集に使える最新のツールを紹介するとともに、自ら学んだ情報収…

【続きを読む】

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【ＴＶリサーチャーの調べる技術】
http://www.amazon.co.jp/exec/obidos/ASIN/4396614012
[エラー: asin:4396614012 というアイテムは見つかりませんでした]

テレビ取材を受けたことのある方なら、一度はお世話になったことのあるリサーチャー。

番組を作るための下調べや、出演者を決定するための情報集めなど、さまざまなリサーチを行う、情報収集のプロフェッショナルです。

本日の一冊は、そ…

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【世界帝国Ｐ＆Ｇ、イノベーションの秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/453231450X
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本日の一冊は、Ｐ＆ＧのＣＥＯを務めたＡ・Ｇ・ラフリーと、世界的経営コンサルタントで『経営は「実行」』などのベストセラーを持つラム・チャランが、イノベーションについてまとめた一冊。

※参考：『経営は「実行」』
http://www.amazon.co.jp/exec/obidos/ASIN/453231657X

最近…

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【これは秀逸。】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248631
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「ベストセラーになる本はわからなくても、ベストセラーにならない本は99％当てられる」

これは、アマゾンでバイヤーをやっていた時代から、土井が周囲によく言っていたことです。

なぜ売れない本がわかるのか？

それは、売れない本は、より大きなマーケッ…

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【消費が変わった＝世界最大のデータベースからわかること】
http://www.amazon.co.jp/exec/obidos/ASIN/4833419661
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震災後、売れているのは涼感衣料、ボランティアツアー、中古車、牛丼、結婚指輪、扇風機、ＬＥＤ電球、太陽光発電システムだとか。

日経ＭＪが2011年上期のヒット商品番付を分析したところによると、「今回の番付の鍵…

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【ウォートン流・戦略的値づけの技術とは？】
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本日の一冊は、マーケティングの名門として知られる米ウォートン・スクールの最新マーケティング講義。

著者のジャグモハン・ラジューは、まだ日本ではそれほど知られていませんが、ウォートン・スクールのマーケティング学部長…

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【アイデンティティ経済学とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4492314148
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本日は、話題必至の一冊を、発売前に先取りしてご紹介。

『アイデンティティ経済学』は、経済学に新たな旋風を巻き起こすと期待される新分野、「アイデンティティ経済学」についてまとめた注目の一冊です。

著者のジョージ・Ａ・アカロフ…

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【パコ・アンダーヒル最新作！】
http://www.amazon.co.jp/exec/obidos/ASIN/4152092114
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本日の一冊は、ベストセラー『なぜこの店で買ってしまうのか？』のパコ・アンダーヒル最新作。

※参考：『なぜこの店で買ってしまうのか？』
http://www.amazon.co.jp/exec/obidos/ASIN/4152083352

前作でも男女の購買行動の違いに触れた部分がいくつかありましたが、今回の本は、女性に完全特…

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【ＭＢＡスキルいいとこどり！】
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本日の一冊は、米ＭＢＡで学ぶビジネス理論のエッセンスを、見開き２ページで計52キーワードまとめた、ＭＢＡスキルのいいとこどりムック。

日経ビジネスアソシエで大人気のコラム「今日から使えるＭＢＡスキル」をまとめたもので、著者は米Ｍ…

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【世界の頭脳が集結し、日本再生のアイデアを提唱】
http://www.amazon.co.jp/exec/obidos/ASIN/4093881898
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本日の一冊は、マッキンゼー・アンド・カンパニーが責任編集を務め、世界の頭脳から日本再生への提言を集めた、注目の一冊。

本書はいわば、『日本の論点』を、世界中の頭脳を集めて書かせたような、豪華企画。

経済不振…

【続きを読む】