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【2100年、日本の未来はどうなる？】
http://www.amazon.co.jp/exec/obidos/ASIN/4840139032
[エラー: asin:4840139032 というアイテムは見つかりませんでした]

未来を読むもっとも確実な方法は、人口の変化に目を向けること。

では、この人口を学ぶのに、もっとも適した学問は何か。

それが「本日の一冊」の著者、鬼頭宏氏が専門とする「歴史人口学」です。

著者は、「宗門人別改帳」などの歴史的資…

【続きを読む】

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【日本の基本を学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/484013832X
[エラー: asin:484013832X というアイテムは見つかりませんでした]

震災をきっかけに、いろんな意味で基本にかえることの大切さを感じさせられました。

人間としての基本、国民としての基本、そしてビジネスの基本。

自分や家族はどうあるべきか、社会はどうあるべきか、企業はどうあるべきか、国はどうあるべきか、と…

【続きを読む】

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【経営はそもそも非情である】
http://www.amazon.co.jp/exec/obidos/ASIN/4163737200
[エラー: asin:4163737200 というアイテムは見つかりませんでした]

本日の一冊は、話題となった『アマゾン・ドット・コムの光と影』の著者であり、ジャーナリストの横田増生氏が、ユニクロへの徹底取材を通じてまとめた、ユニクロ論。

※参考：『アマゾン・ドット・コムの光と影』
http://www.amazon.co.jp/exec/obidos/ASIN/4022616849

前著が企業批評としてやや…

【続きを読む】

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【神田昌典さんにクレームです】
http://www.amazon.co.jp/exec/obidos/ASIN/4478014493
[エラー: asin:4478014493 というアイテムは見つかりませんでした]

どんな優れたノウハウにも、必ず原典となる書物があるものですが、本日ご紹介する一冊は、あの天才マーケター、神田昌典さんが若き日に８万円を投じてむさぼり読んだという伝説のコピーバイブル。

あの20万部ベストセラー『あなたの会社が90日で…

【続きを読む】

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【いま当たっているマーケティングとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4897951224
[エラー: asin:4897951224 というアイテムは見つかりませんでした]

商売においてリピートは大事ですが、最近は不況で新規客の反応が悪いせいか、そればかりに頼っている企業が多いように感じます。

一方で、たとえば出版の世界でも、従来のミステリーファン以外を取り込んで成功した『謎解きはディ…

【続きを読む】

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【なぜ有望な新人が入社後すぐに挫折するのか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4480065857
[エラー: asin:4480065857 というアイテムは見つかりませんでした]

―「採用したうちの８割の新人が戦力にならない」。

これは、本日の一冊のなかに登場する、リクルートマネジメントソリューションズのシニアコンサルタント、桑原正義氏のコメント。

そう、本日ご紹介するのは、深刻化する…

【続きを読む】

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【仕掛け人たちの企画哲学とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4844329863
[エラー: asin:4844329863 というアイテムは見つかりませんでした]

出版業界で長く働いていたら、いつの間にか「企画」といわれるものに携わるようになっていました。

もともと自分はアイデア体質でもないし、優れたクリエイターの仕事を見ると、いつも圧倒されてばかりですが、それでも最近、ある程度のレ…

【続きを読む】

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【世界標準の人材になるには？】
http://www.amazon.co.jp/exec/obidos/ASIN/4344019555
[エラー: asin:4344019555 というアイテムは見つかりませんでした]

アジア市場の発展と日本の少子高齢化、さらには円高の影響を受けて、いよいよ日本企業も本格的なグローバル化の道を歩み始めました。

それに伴って求められるのが、人材のグローバル化。

これは、「英語を学び、世界で通用する人材になろう…

【続きを読む】

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【吉本興業、コンテンツ創造の秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4847019784
[エラー: asin:4847019784 というアイテムは見つかりませんでした]

先日、ルミネtheよしもとに行った後、ルミネ２、５階のブックファーストに行って買ったのが、本日の一冊。

吉本興業が設立したクリエイター養成学校、「よしもとクリエイティブカレッジ」（通称ＹＣＣ）のコンテンツを書籍化した、注目の
…

【続きを読む】

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【シェアビジネス最前線】
http://www.amazon.co.jp/exec/obidos/ASIN/4198631174
[エラー: asin:4198631174 というアイテムは見つかりませんでした]

本日の一冊は、先行しているＮＨＫ出版の『シェア』に続き、出版された、シェアビジネスの最新論考。

※参考：『シェア』
http://www.amazon.co.jp/exec/obidos/ASIN/4140814543

シリコンバレーの名物起業家、リサ・ガンスキーが著者だけあって、こちらの方がビジネス目線で書かれており、参考になり…

【続きを読む】