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【大前研一、思考のエッセンス】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248410
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本日の一冊は、日本を代表する経営コンサルタント、大前研一さんの著作のエッセンスをまとめた一冊。

もともとは、ツイッター上の「ohmaebot」でつぶやかれていた名言であり、書き手にしてみればうまく既存のコンテンツを流用しているわけですが、累…

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【年齢を重ねるほど磨かれる力】
http://www.amazon.co.jp/exec/obidos/ASIN/4047102768
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昔、中学で軟式テニスをやっていた時、自分より明らかにショットのパワーで見劣りする大人にどうしても勝てず、悔しい思いをした記憶があります。

どんなに序盤でポイントをリードしても、気がつけばポイントを取られ、試合の流れを持ってい…

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【著者になった人は必読】
http://www.amazon.co.jp/exec/obidos/ASIN/4837923771
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最近、著者の方とお話すると、決まって出てくるのが誹謗・中傷の話。

ある方などは、出版直後、喜んでくれると思った恩人にひどいカスタマーレビューを書かれ、しばらく落ち込んでいたそうです。

こうした誹謗中傷、妬みの類というのは、じつは身…

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【あなたのなかに「狂気」はあるか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4152091975
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本日ご紹介する一冊は、厳密にはビジネス書ではないですが、ビジネスを起こすのに必要な「狂気」を学べる一冊。

アメリカはじめ、世界各国の政府を混乱に陥れた、話題の内部告発サイト「ウィキリークス」に関するノンフィクションです…

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【新しい広告方法「事例広告」とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478005974
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昔、ＰＨＰ研究所の『不可能を可能にする最強の勉強法』という本をアマゾンで紹介した時、当初鳴かず飛ばずだった同書が、あっという間に10万部を突破し、驚いた記憶があります。

※参考：『不可能を可能にする最強の勉強法』
http://www.amazon.co.jp/exec/obidos/ASIN/4569662994

ありが…

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【これぞ起業の決定版。】
http://www.amazon.co.jp/exec/obidos/ASIN/490321222X
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年を取るにつれて、周りに文句を言ってくれる人が少なくなっていることを実感しています。

人の成長は、結局のところ、どれだけ耳が痛くなる情報を受け入れるかにかかっている。そんな気がしてならないのです。

本日ご紹介する一冊は、アップルコ…

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【マスメディアがダメになった本当の理由】
http://www.amazon.co.jp/exec/obidos/ASIN/4990384849
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昨年、2010年は「電子書籍元年」と言われ、多くのメディアが電子書籍端末やプラットフォームを紹介しました。

作家の村上龍さんが電子書籍ビジネスに参入したことも、大きな話題となりました。

しかし、土井はいろんなニュースを見て…

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【佐世保バーガーの仕掛け人が語るＰＲ手法とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478012881
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最近大人気で、ついに新宿にもお店がオープンしてしまった佐世保バーガー。先日は、吉本興業の芸人さんもお店に来店して、取材をしていました。

じつはこの佐世保バーガーブーム、プロのＰＲマンにより、仕掛けられたもの…

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【フェイスブック120％活用法】
http://www.amazon.co.jp/exec/obidos/ASIN/4894518309
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本日の一冊は、映画でも話題の「フェイスブック」をビジネスでいかに活用するか、マーケティングコンサルタントの著者が語った一冊。

これまでは、実名のＳＮＳは日本で普及しない、という迷信のもと、いまいち普及しなかったフェイスブックです…

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【神様コトラーが説くマーケティング3.0】
http://www.amazon.co.jp/exec/obidos/ASIN/4023308390
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本日の一冊は、フィリップ・コトラーと、インドネシアのコンサルティング会社、マークプラス社の２人が書いた、マーケティングの新コンセプト。

製品中心のマーケティングを1.0、消費者志向のマーケティングを2.0と定義し、より大きなビジョ…

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