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本日の一冊は、誰もが知る大手外食チェーンをはじめ、数多くの繁盛店のメニューを作ってきた飲食界の陰の仕掛人、松本和彦さんが、そのマーケティングメソッドを公開した一冊。

「五感メニュー」というまったく新しいアプローチで人の心を揺さぶり、利益率を大幅アップ…

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本日の一冊は、『「稼ぎ力」ルネッサンスプロジェクト』などのベストセラーで知られる渋井真帆さんが、最近注目の書籍のなかから、押さえておきたいビジネス理論を抜き出し、まとめた一冊。

※参考：『「稼ぎ力」ルネッサンスプロジェクト』
http://www.amazon.co.jp/exec/obidos/ASIN/4478732949/

あくまで要約なので、本…

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本日の一冊は、20年前に出されてベストセラーになり、マーケティングの古典的教科書と謳われた名著の20周年記念版です。

著者がまだ現役で活躍中、ということもあり、本書は、かつての初版を自己検証する体裁をとっています。

新たな事例も付け加えられており、古典として…

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本日の一冊は、ケータイビジネスに詳しい執筆陣が、ケータイ通販ビジネスの今と、先行企業15社の事例を紹介した一冊。

紹介されている15社は、ディー・エヌ・エー、楽天、ゼイヴェル、ネットプライスドットコム、千趣会、ケンコーコム、ファンケルなど、いわゆるモバイル勝…

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本日の一冊は、大手広告代理店で、さまざまなWebキャンペーンを成功させてきたネット広告界の達人４人が、これまでに手掛けたWebキャンペーンと、その成功要因を語った一冊。

「クラウン マジェスタ」「吉ブーキャンペーン」などを成功に導いた阿部晶人さんの広告哲学、「アイ…

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本日の一冊は、1965年の全米セールスマン・オブ・ザ・イヤーに輝いた著者が、そのコミュニケーションの極意を公開した、注目の一冊。

原書は数多くの成功者たちに読み継がれ、なんと累計500万部を突破しているそうです。

著者によれば、「よい人間関係を築くための第一歩は、…

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本日の一冊は、月間１００万ＰＶを誇る日本最大級の個人ブログ、「ネタフル」の管理人、コグレマサトさんと、「みたいもん！」のいしたにまさきさんが、ネットで口コミを起こす方法を説いた一冊です。

ネットマーケティングの本や、口コミ関連の本はたくさんありますが…

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本日の一冊は、ランチェスター戦略コンサルタントとして知られる福永雅文さんが、弱者が強者に勝つための戦略と事例を紹介した一冊。

ランチェスター戦略に関する本はたくさんありますが、本書が秀逸なのは、小さな商店からタレント、戦国武将、最近注目の企業事例まで…

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本日の一冊は、全米No.1の誉れ高いウォートン・スクールでMBAを取得し、一流の広告代理店で活躍、現在は会社経営の傍ら、ノースウエスタン大学ビジネス大学院で講師を務める著者が、マーケティ
ングにおける男女差について述べた一冊。

女性が購買のカギを握る、という説は今…

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本日の一冊は、20歳で家業を継ぎ、人口１万人足らずの小さな町の水道工事店を経営、１部上場メーカー主催の販売レースで２年連続県内総合１位、個人商店では関西１位に輝いた著者が、地域密着ビジネスの要諦を述べた一冊です。

著者は、早稲田大学進学のため、一度は上京…

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