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本日の一冊は、世界的に有名なアウトドア衣料品メーカー、パタゴニアの創業者、イヴォン・シュイナードによる経営論。

パタゴニアは、世界で初めてすべてのコットン製品をオーガニックに変えた会社で、社員はいつでも自由にサーフィンに行くことができるという、ユニー…

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本日の一冊は、『「稼ぎ力」ルネッサンスプロジェクト』などのベストセラーで知られる渋井真帆さんが、最近注目の書籍のなかから、押さえておきたいビジネス理論を抜き出し、まとめた一冊。

※参考：『「稼ぎ力」ルネッサンスプロジェクト』
http://www.amazon.co.jp/exec/obidos/ASIN/4478732949/

あくまで要約なので、本…

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本日の一冊は、イトーヨーカドー・グループの創業者であり、現在、セブン＆アイ・ホールディングス名誉会長を務める伊藤雅俊さんと、信越化学工業顧問の金児昭さんが、対談をしてまとめた一冊。

通常、対談モノというと、中身が薄い、というのが定番ですが、本書はＱ＆…

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本日の一冊は、500社もの会社を起こし、「日本実業界の父」と呼ばれた巨人・渋沢栄一の言葉を、５代目子孫、渋澤健さんがまとめ、解説を施した一冊です。

全部で100の教えが、渋沢栄一の過去の書物や記録から抜き出され、原文と解説が載せられています。

「心にも富を貯える…

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本日の一冊は、20年前に出されてベストセラーになり、マーケティングの古典的教科書と謳われた名著の20周年記念版です。

著者がまだ現役で活躍中、ということもあり、本書は、かつての初版を自己検証する体裁をとっています。

新たな事例も付け加えられており、古典として…

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本日の一冊は、数多くの企業のコスト削減プロジェクトに携わってきたコスト削減総合研究所の村井代表が、そのコスト削減哲学と具体的なコスト削減の手法を明らかにした、注目の一冊。

「コピー用紙の裏側を使う」「カタログで一括注文すると事務用品費が下がる」「相見…

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本日の一冊は、人材輩出企業・リクルートの創業者、江副浩正さんによる待望のベンチャー経営論です。

読んでみて驚いたのは、新書とは思えない内容の濃さ。最初の30ページを読むだけでも、経営のヒントがいくつも見つかり、じつにお買い得な一冊です。

「経営の三原則」…

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本日の一冊は、会計書ブームの先駆けとなった150万部超の大ベストセラー、『さおだけ屋はなぜ潰れないのか？』の山田真哉さんが、満を持して出す、注目の一冊です。

※参考：『さおだけ屋はなぜ潰れないのか？』
http://www.amazon.co.jp/exec/obidos/ASIN/4334032915

今回の本も、前作同様、ユニークな事例をもとに会計の基…

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本日の一冊は、経営コンサルティングというビジネスの基礎を作り、世界を代表するコンサルティングファーム、マッキンゼーの文化を創った男、マービン・バウワーの評伝です。

著者は、マッキンゼー初の女性パートナーであり、マービンから直接薫陶を受けたエリザベス・…

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本日の一冊は、ケータイビジネスに詳しい執筆陣が、ケータイ通販ビジネスの今と、先行企業15社の事例を紹介した一冊。

紹介されている15社は、ディー・エヌ・エー、楽天、ゼイヴェル、ネットプライスドットコム、千趣会、ケンコーコム、ファンケルなど、いわゆるモバイル勝…

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