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本日の一冊は、元スターバックスのマーケティング担当者が、そのマーケティング手法と門外不出の「成功のノウハウ」を、初めて明かした注目の一冊。

いまや、週に4000万人の来客を達成し、公開当初から株価が6400％アップした、不動のブランド、スターバックス。

本書には、そ…

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本日の一冊は、元・産業再生機構ＣＯＯであり、数々の修羅場をくぐり抜けてきた「産業再生の請負人」、冨山和彦さんが、その経営哲学とよりよい経営のための提言を示した一冊。

産業再生機構ということで、マクロ的な視点からの議論が目立ちますが、経営者の資質や企業…

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本日の一冊は、年商100億のメガサイトや大手ＴＶ制作会社の成功を陰で支え、「日本検索エンジン経済大賞」実行副委員長も務める検索エンジンマーケティングの第一人者、宇都雅史さんが、その検索エンジン対策ノウハウのエッセンスを披露した初の著書。

発売前からアマゾン…

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本日の一冊は、「ワクワク系マーケティング」の提唱者であり、現在は日本感性工学会理事、静岡大学大学院客員教授を兼任する小阪裕司さんが、その研究成果を披露した一冊。

大好評を博した「Think!」の特集をまとめたもので、まさに著者が現在取り組んでいる最新の研究成果が…

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本日の一冊は、日本経済新聞連載「私の履歴書」で好評を博した、信越化学工業社長、金川千尋さんの自伝をまとめ、大幅加筆したもの。

『社長が戦わなければ、会社は変わらない』以来、５年ぶりの書籍ということで、注目間違いなしの一冊だと思います。

※参考：『社長…

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最近、新刊であまりおもしろいものがないので、昔の本や古典にはまっています。

本日紹介する一冊も、顧客満足、苦情処理分野では、10年以上売れ続けているロングセラー。今出ているものは、昨年11月に出された増補新装版です。

著者の２人は、世界的なＣＳコンサルティン…

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本日の一冊は、幹部社員の３分の１が元暴走族の「落ちこぼれ集団」を変え、日本ＩＢＭと並んで見事「日本経営品質賞」を受賞した株式会社武蔵野の小山昇社長が、その秘訣である「掃除」の極意を公開した一冊。

現在は、全国各地で年間140回以上の講演・セミナーをこなし、…

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本日の一冊は、社内ベンチャーが盛んなリクルートの出身で、現在、インキュベーション事業を営む著者が、「企業内起業」成功の秘訣を論じた一冊。

今さら例をあげるまでもなく、セブン-イレブン、アスクルなど、企業内起業は、近年目覚しい成果をあげているわけですが、…

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本日の一冊は、全国の自治体や企業をまわり、起業家精神を育て続けているコンサルタント＆講演家、福島正伸さんによる注目の新刊です。

福島さんといえば、聴いた人の多くが涙するという感動の講演で知られていますが、本書は、そのイメージとは裏腹に、完璧なまでの実…

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本日の一冊は、以前ＢＢＭで絶賛した飲食マニュアル、『小さな飲食店 成功のバイブル』の続編にあたる一冊です。

※参考：『小さな飲食店 成功のバイブル』
http://www.amazon.co.jp/exec/obidos/ASIN/4757304110

以前にもご紹介しましたが、著者は、25歳で「旅籠家」の屋号で知られる飲食チェーンの経営を任され、６年で20店舗…

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