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http://www.amazon.co.jp/exec/obidos/ASIN/4478312192

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本日の一冊は、朝日新聞の経済部記者として６年間、トヨタを密着取材してきた著者が、関係者50人以上に徹底取材して書き上げた力作。

2004年10月の朝日新聞社退社から約３年かけて世に出された、いわば著者のトヨタ取材の集大成です。

で、肝心の内容はどうかというと、さすが…

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http://www.amazon.co.jp/exec/obidos/ASIN/4478002290

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本日の一冊は、『金融広告を読め』『金融工学の悪魔』などの好著で知られるエコノミスト、吉本佳生さんが、「同じモノでも値段が違う理由」「違うモノなのに値段が同じ理由」を、経済学的に明らかにした一冊。

※参考：『金融広告を読め』
http://www.amazon.co.jp/exec/obidos/ASIN/4334033067
※参考：『金融工学の悪魔…

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本日の一冊は、京都生まれ・京都育ちの経営学者が、京都花街のビジネスモデルと、その奥に秘められた経営哲学、サービス精神を明らかにした、注目の一冊です。

つい３カ月ほど前、著者の紹介で土井も初めて京都の花街を訪れましたが、そこでいくつか疑問を持ちました。

…

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本日の一冊は、農協を通さない、取引先に野菜を取りに来てもらうなど、一見非常識なやり方で大成功した「伝説の百姓」、横森正樹さんによる、注目のベストセラーです。

横森さんは、若い頃に本場カリフォルニアで、ビジネスとしての農業を学び、また祖父から受け継いだ…

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いきなり衝撃的な件名から始まりましたが、本日ご紹介する一冊は、それに値するすごい一冊です。

というのは、本書があの神田昌典さんのコピーノウハウを、氏のセミナー（７万円）に先駆けて公開したから。

なぜそんなことが可能かというと、この本の著者、吉井亮介さ…

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本日の一冊は、世界で100万部を突破したマイケル・Ｅ・ガーバーによるベストセラー『はじめの一歩を踏み出そう』待望の実践編です。

※参考：『はじめの一歩を踏み出そう』
http://www.amazon.co.jp/exec/obidos/ASIN/4418036016

「実践編」と銘打っても実際には使えない書籍が多い中、本書の内
容はかなり詳細で、実践的。

…

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[エラー: asin:4093877238 というアイテムは見つかりませんでした]

本日の一冊は、「世界最高のホテル」と呼ばれるニューヨークのプラザホテルで活躍した敏腕マネージャー、奥谷啓介さんによる一冊。

先日、中経出版さんを訪れた際、『オトナの極上ホテル』を担当したホテルフリークのＹさんと話をしていて、薦められた一冊です。

※参…

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本日の一冊は、父が経営していた赤字飲食店を売上げ、来店者数ともに３倍にしたという著者が、そのマーケティングの極意を明かした一冊。

著者いわく、「どこの店も、「こだわりの○○」となった現在、卓越した商品だけでは、お客さんも店を選ぶことができない」。そこ…

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本日の一冊は、野菜スタンドの売り子から「コスモポリタン」誌の伝説のセールスウーマンへと変貌した著者が、忙しいお客さまにも立ち止まってもらえる仕掛けを提示した、アメリカで話題の一冊。

タイトルにもなっている「スピードバンプ」とは、「スピードが出すぎない…

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本日の一冊は、80万部ベストセラー『下流社会』の著者、三浦展さんによる注目の新刊。

※参考：『下流社会』
http://www.amazon.co.jp/exec/obidos/ASIN/4334033210

著者が主宰するカルチャースタディーズ研究所が、富裕層マーケテ
ィングで知られるイー・マーケティング、生活者マーケティングの
プラン・ドゥと共同で行…

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