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本日の一冊は、アパレル業界専門店の２大巨頭、ユニクロとしまむらを、両社に詳しい著者が徹底分析した一冊。

これまでマスコミには一切出なかった、しまむらの専務取締役、後藤長八氏の話など、著者独自の取材による記述もあり、さまざまな面から両社の強みを知ること…

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土井が初めて「アウトソーシング」の存在を知ったのは、近所のおもちゃ屋でした。

メーカーとブランド企業は同じ、という前提を疑っていなかった土井少年（当時、小学４年生くらい）は、ラジコンのモーターが、本当はマブチ製なのに、違うメーカーの名前で売られており…

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