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「売れる営業」には、人間味がある――。ＢＢＭ読者のみなさんも、おそらくほとんどの方が同意する言葉ではないでしょうか。

この言葉、じつは本日の一冊、『なぜか挨拶だけで売れてしまう営業法』から引用した言葉です。

著者は、中学生向けの教材販売で37カ月連続トッ…

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コムスンの不祥事により、民間企業の公的分野への参入に疑問の声が吹き荒れていますが、本書はそんな意味で、まさにタイムリーな一冊。

居酒屋チェーン「和民」で財を成し、現在は学校や病院、老人ホーム、果ては農業・環境ビジネスまで手掛ける著者が、その経営哲学と…

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本日の一冊は、シンクタンク兼コンサルティング会社「New Paradigm」のＣＥＯとして活躍、日本では『デジタル・エコノミー』や『bウェブ革命』などの著書で知られるドン・タプスコットが、これからの新たな商品開発のあり方「ウィキノミクス」を提唱した一冊。

ウィキノミクスは、世…

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以前、たまたまテレビをつけたら、タレントの島田紳助さんが、女性アイドルに向かって、お客さまからタクシーのお金をいただいた時のマナーを教えていました。

はっきりと覚えていませんが、おっしゃっていたのは、「お金をいただいたら、翌日封筒に領収書とお釣りを入…

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これまでは「商品は売るモノ」であったが、これからは「商品は買うモノ」になる。

これは、本日ご紹介する本の冒頭に書かれている言葉です。

消費者が主役の時代、というのは、これまでにもさまざまな本で言われてきたことですが、その割に、店頭における消費者の購買…

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「商売では仕入れが重要」という原則は、小売の世界では広く知られていますが、その割にビジネスパーソン全般が学ぶことは少ない分野です。

ただ実際には、会社は仕入れの失敗で滅びる（在庫）のであり、また小売業に関しては、品揃えが集客力、競争力につながります。

…

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本日の一冊は、セブン＆アイ・ホールディングス会長兼ＣＥＯ、鈴木敏文さんの名言と考え方を、元「商業界」取締役編集局長、緒方知行さんがまとめた一冊。

リーダーとしての心得や、目からうろこの小売ノウハウ、お客様のニーズをとらえる深い洞察まで、さまざまな内容…

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本日の一冊は、マーケティングの神様、フィリップ・コトラーのエッセンスを、ブレインゲイト代表取締役の酒井光雄さんが紹介した一冊。

『マーケティング原理』『マーケティングマネジメント』などの大著にひるんでしまい、まだコトラーの著作は読んでことがない、とい…

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本日の一冊は、野口吉昭さん率いるＨＲインスティテュートのコンサルタントたちが、共著でまとめた一冊。

「スパイク！」経営とは、「仕掛け」と「仕組み」のバランスが取れた経営のことらしく、本書ではとくに、「仕組み」化に必要な三つの視点を取り上げ、そこを重点…

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本日の一冊は、誰もが知る大手外食チェーンをはじめ、数多くの繁盛店のメニューを作ってきた飲食界の陰の仕掛人、松本和彦さんが、そのマーケティングメソッドを公開した一冊。

「五感メニュー」というまったく新しいアプローチで人の心を揺さぶり、利益率を大幅アップ…

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