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本日の一冊は、大野耐一氏のもとで「トヨタ生産方式」の普及に務めた著者が、「カイゼン」の本質をわかりやすく伝えた一冊です。

「トヨタ式」「カイゼン」「かんばん」など、用語だけが一人歩きし、実際にはその本質がよく理解されていないトヨタ式（カイゼン）ですが…

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本日の一冊は、かつてＢＢＭ大賞を受賞した名著『ある広告人の告白』の著者、デイヴィッド・オグルヴィによる名言集です。

※参考：『ある広告人の告白』
http://www.amazon.co.jp/exec/obidos/ASIN/4903212033/

序文によると、もともと本書は、オグルヴィ75歳の誕生日の夜、身内からのプレゼントとして企画された「私家版」…

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本日の一冊は、現在活躍中の起業家11人のエピソードや考え方を、オムニバス形式でまとめた一冊です。

ワタミの渡邉美樹さんや、テイクアンドギヴ・ニーズの野尻佳孝さん、フォーシーズの淺野秀則さんなど、計11人が、起業してから今に至るまでの成功談・失敗談、そこから学…

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本日の一冊は、日本経営合理化協会の理事長であり、わが国屈指の社長専門コンサルタントである著者が、経営者に向けて書いた、渾身の力作です。

まず本書を見て驚くのは、今どきこの体裁で2000円の値段がついていること。

しかしながら、内容にはその値段をはるかに超える…

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本日の一冊は、ファッション専門のセレクトショップとしてNo.1の地位を築き上げたユナイテッドアローズ（ＵＡ）の接客サービスを、元商業界編集長の丸木伊参（まるきよしみ）さんが論じた一冊。

ユナイテッドアローズの現場に伝わる「伝説のサービス」と、それを支える経営…

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本日の一冊は、ハーバード・ビジネススクールでリーダーシップや経営戦略、投資を教えるＤ・クイン・ミルズ教授が、人的資源管理の基本と、それを実行に移すためのポイントを示した一冊です。

同様のトピックについて論じた本はたくさんありますが、本書の特徴は、ライ…

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本日の一冊は、ローコスト住宅を売って創業３年で年商10億円を達成、現在は社員20名で30億円を売り上げているという著者が、その商売のコツを明かした注目の一冊。

あざといまでの販売手法とイメージをウリに、ネット界でも大活躍中の著者ですが、そのイメージとは裏腹に、本…

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本日の一冊は、米国公認会計士として数多くの企業や事業体のコンサルティングを手掛ける著者と、会計事務所のネットワークを営む著者が、共著でまとめた一冊。

マーケティング、プロダクション、アカウンティングという３つの視点から、「継続的な黒字会社をつくる９つ…

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本日の一冊は、ＩＴベンチャーの創業メンバーおよびＣＦＯを経験後、主に中小企業の資金繰りを指導している税理士が、その豊富な実務経験をもとに、資金繰りと節税について論じた一冊。

わかりやすく書かれた会計入門書がブームとなっている昨今ではありますが、会計を…

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本日の一冊は、地下経済や新興マーケットの事情に詳しいエコノミスト、門倉貴史さんが、今注目のＢＲＩＣｓについて解説した一冊。

「二〇〇五年の平均実質経済成長率はプラス七・二％」。

注目を浴びるブラジル、ロシア、インド、中国の経済について、マクロの統計か…

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