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【ビジネスに効く感動の方程式とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4763198297

[エラー: asin:4763198297 というアイテムは見つかりませんでした]

本日の一冊は、企業に感動を生み出す仕掛けの指導をし、講演家、著者としても知られる平野秀典さんが、その独自の感動メソッドを公開した注目の一冊。

方法論と自己啓発がごちゃまぜになって、前半の数十ページはやや混乱が見られます…

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【えこひいきマーケティングのすすめ？】
http://www.amazon.co.jp/exec/obidos/ASIN/4806130117

[エラー: asin:4806130117 というアイテムは見つかりませんでした]

本日の一冊は、東芝ＩＴコントロールシステムで、飲食店や美容院向けに顧客管理ソフトを販売、それに伴い、過去７００社の顧客管理システムに携わってきたという著者が、優良顧客囲い込みの戦略
を指南した一冊です。

著者の言葉を…

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【前向きに仕事したい人に】
http://www.amazon.co.jp/exec/obidos/ASIN/482224654X

[エラー: asin:482224654X というアイテムは見つかりませんでした]

本日の一冊は、ワタミの創業社長、渡邉美樹さんが「日経ビジネスアソシエ」に連載していた記事をまとめ、加筆修正した一冊。

古今東西の偉人たちも説いているように、お金や成功はあくまで結果論。その原因は、他人の幸せのために貢献できるかど…

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【消費者の「頭の中」を支配せよ】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212076

[エラー: asin:4903212076 というアイテムは見つかりませんでした]

本日の一冊は、世界的なマーケティング戦略家のアル・ライズと、ジャック・トラウトによる名著の復刻版。

土井も昔読んだ記憶がありますが、再度読み直し、ということでご紹介します。

改めて読んでみて驚いたのは、２人の語っている「ポ…

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【シンプリシティは次の成長産業？】
http://www.amazon.co.jp/exec/obidos/ASIN/4492556079

[エラー: asin:4492556079 というアイテムは見つかりませんでした]

昔、初めてディズニーランドに行った時、「なぜ人は乗り物に乗るまでのイライラを１時間も２時間も我慢できるのだろう？」と疑問に思ったことがあります。

多くの方が気づいているように、ディズニーランドの行列に並んでいられるのは、…

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【創造的経営の条件とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532313864

[エラー: asin:4532313864 というアイテムは見つかりませんでした]

以前、東京国際ブックフェアに参加した際、講演で『国家の品格』の藤原正彦さんが、こんなお話をしていました。

「何の役にも立たないと思われる教養というものが、人間の大局観や創造力につながっていく」

正確には覚えていませんが、こんな内…

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【カンタンに管理できる利益の方程式とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4492556060

[エラー: asin:4492556060 というアイテムは見つかりませんでした]

本日の一冊は、マッキンゼー時代に数多くの企業の利益改善に貢献してきたという著者、勝間和代さんが、企業の利益をカンタンに管理するための独自の方程式を公開。

具体的には、利益＝（単価－獲得コスト－原価）×顧客数）とい…

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【ネットショップオープン３年目で年商１億円を達成】
http://www.amazon.co.jp/exec/obidos/ASIN/4806129917

[エラー: asin:4806129917 というアイテムは見つかりませんでした]

本日の一冊は、ネットショップオープン３年目で年商１億円を達成、２年連続で楽天市場のショップ・オブ・ザ・イヤー「ベスト店長賞」に輝いた著者が、ネットマーケティングの極意を明かした一冊。

『御社のホームページ…

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【１兆円企業を育てた男】
http://www.amazon.co.jp/exec/obidos/ASIN/4532313880

[エラー: asin:4532313880 というアイテムは見つかりませんでした]

本日の一冊は、時価総額重視の経営と人を基軸にした経営を融合し、社長就任以来、13期連続で増益を達成した、ダイキン工業代表取締役会長兼ＣＥＯ、井上礼之さんによる経営論。

もともと日本経済新聞「私の履歴書」で連載されていたものに、書き下ろ…

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【マクドナルドＶ字回復の秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4761265027

[エラー: asin:4761265027 というアイテムは見つかりませんでした]

本日の一冊は、日本マクドナルドのＶ字回復を実現した辣腕社長、
原田泳幸さんが、14万人の社員とクルーにブログで伝えた言葉をま
とめたもの。

経営者が書いた本は、とかく一般論や成功原則に陥ってしまいがち
なものですが、本書の場合、…

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