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【ウェブ進化のその後？】
http://www.amazon.co.jp/exec/obidos/ASIN/4797346442

[エラー: asin:4797346442 というアイテムは見つかりませんでした]

本日の一冊は、2007年６月までＪＥＴＲＯニューヨークセンターでＩＴ分野の調査を担当、現在は日経ビジネスオンラインで連載を執筆する渡辺弘美（わたなべひろよし）さんが、ウェブ進化の最新動向を紹介した注目作。

『ウェブ進化論』を読んで感銘を受…

【続きを読む】

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【シンガポール航空サービスの秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/4901491741

[エラー: asin:4901491741 というアイテムは見つかりませんでした]

本日の一冊は、世界最高水準のサービスと評される超優良エアライン、シンガポール航空のサービスの秘密を、元客室乗務員の著者が明らかにした一冊。

シンガポール航空が従業員に伝えているサービスマインドから、４カ月にも及ぶという研…

【続きを読む】

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【トヨタはじつはプチ北朝鮮だった？】
http://www.amazon.co.jp/exec/obidos/ASIN/4828413995

[エラー: asin:4828413995 というアイテムは見つかりませんでした]

本日の一冊は、一部有料会員制の独立系インターネット新聞、「MyNewsJapan」の編集長、渡邉正裕さんと、ノンフィクション・ライターの林克明さんが、知られざるトヨタの実態を暴き出した一冊。

今や世界最大の自動車メーカーとなり、もはや誰も逆…

【続きを読む】

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【交渉上手になる方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4532490197

[エラー: asin:4532490197 というアイテムは見つかりませんでした]

本日の一冊は、ハーバード・ロースクールで交渉学の権威、ロジャー・フィッシャーの教えを受けたという慶應義塾大学教授の田村次朗さんと、実務家として海外マーケティングに携わっていた一色正彦さん、交渉学を専門とする隅田浩司さんが共著でまとめ…

【続きを読む】

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【プレミアム企業の作り方】
http://www.amazon.co.jp/exec/obidos/ASIN/4492532404

[エラー: asin:4492532404 というアイテムは見つかりませんでした]

本日の一冊は、ベストセラー『見える化』の著者であり、ローランド・ベルガー会長の遠藤功さんが、最近話題のプレミアム消費にどう企業が対応すべきかを述べた注目の一冊。

※参考：『見える化』
http://www.amazon.co.jp/exec/obidos/ASIN/4492532013/

これまでの氏の著作とはまったく趣を異にした…

【続きを読む】

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【読み応えあり】
http://www.amazon.co.jp/exec/obidos/ASIN/4478000468

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本日の一冊は、トヨタ生産方式の全容を初めて小説にしたという、画期的なビジネス小説です。

すぐに手を打たないと、２、３カ月で破産。会社の資産は何もかも抵当に入っており、これ以上の融資は見込めないという最悪の状況に陥った工場経営者のフィル。

…

【続きを読む】

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【飲食店経営のルール】
http://www.amazon.co.jp/exec/obidos/ASIN/4757304927

[エラー: asin:4757304927 というアイテムは見つかりませんでした]

本日の一冊は、25歳で「旅籠家」の屋号で知られる飲食チェーンの経営を任され、６年で20店舗・年商20億円にまで育て上げたという著者が、その経営ノウハウを語った「小さな飲食店」シリーズ３部作の完結編。

小さな飲食店が継続して黒字経営を達成するため…

【続きを読む】

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【誕生しました】
http://www.amazon.co.jp/exec/obidos/ASIN/4492555935

[エラー: asin:4492555935 というアイテムは見つかりませんでした]

本日の一冊は、ファッション業界を中心に、商品開発やマーケティングにコメントし続けている著者、川島蓉子さんが、今話題の雑貨インテリアショップ「Francfranc」を展開する株式会社バルスを紹介・分析した一冊。

現在、この株式会社バルスはインテリア雑貨の小売な…

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【ジュンク堂秋田店！】
http://www.amazon.co.jp/exec/obidos/ASIN/4534043031

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本日の一冊は、ＧＥやジョンソン＆ジョンソン、アメックスなど、売上高で数千億円～数兆円を誇る世界のトップ企業６社を、人事制度の面から分析・紹介した一冊。

ＧＥが重きを置く「ＧＥバリュー」や、内部でのリーダーシップ育成プログラム、フィー…

【続きを読む】

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【取材する側とされる側】
http://www.amazon.co.jp/exec/obidos/ASIN/488335184X

[エラー: asin:488335184X というアイテムは見つかりませんでした]

本日の一冊は、読売新聞で20年間記者を務め、その後ヴェルディ川崎、プランタン銀座の広報を歴任したという異色の経歴の持ち主が、取材する側とされる側、両方の立場からＰＲを論じた一冊。

新聞、テレビ、雑誌の露出件数が年に３千件を超すというプ…

【続きを読む】