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【起業家必読！資金繰り不要の経営とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4844371304
[エラー: asin:4844371304 というアイテムは見つかりませんでした]

今日は、起業を目指すみなさんに、おすすめの一冊を紹介します。

土井が起業する前に学んでおいて良かったこと。

それは、「会社は黒字でも倒産する」という事実でした。

ＢＢＭ読者のみなさんなら、当然ご存知のことと思います…

【続きを読む】

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【2035年の９兆円ビジネス？】
http://www.amazon.co.jp/exec/obidos/ASIN/4166608185
[エラー: asin:4166608185 というアイテムは見つかりませんでした]

リクルートのライバルは、毎日コミュニケーションズでしょうか？インテリジェンスでしょうか？　それともヘッドハンティング会社や人材派遣会社でしょうか？

いえ、2035年におけるリクルートのライバル会社は、ホンダやパナソニック、あるいは富士ソフ…

【続きを読む】

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【スティーブ・ジョブズが選んだ工業デザインの第一人者】
http://www.amazon.co.jp/exec/obidos/ASIN/4798121169
[エラー: asin:4798121169 というアイテムは見つかりませんでした]

本日の一冊は、世界トップレベルの工業デザイナーであり、あのスティーブ・ジョブズも認めた男、ハルトムット・エスリンガーによる、デザイン戦略の本。

アップルやディズニー、マイクロソフト、ＧＥ、モトローラな…

【続きを読む】

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【世界帝国Ｐ＆Ｇ、イノベーションの秘密】
http://www.amazon.co.jp/exec/obidos/ASIN/453231450X
[エラー: asin:453231450X というアイテムは見つかりませんでした]

本日の一冊は、Ｐ＆ＧのＣＥＯを務めたＡ・Ｇ・ラフリーと、世界的経営コンサルタントで『経営は「実行」』などのベストセラーを持つラム・チャランが、イノベーションについてまとめた一冊。

※参考：『経営は「実行」』
http://www.amazon.co.jp/exec/obidos/ASIN/453231657X

最近…

【続きを読む】

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【名著】
http://www.amazon.co.jp/exec/obidos/ASIN/4822233480
[エラー: asin:4822233480 というアイテムは見つかりませんでした]

本日の一冊は、サイゼリヤの創業者、正垣泰彦さんによる初の著書。

最初タイトルを見た時には、正直反発したのですが、この言葉には、じつは深い意味がありました。

著者自身の言葉を借りると、この言葉には「目の前の現実を謙虚に受け入れて、本当にお客様が満足…

【続きを読む】

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【今、もっとも読むべきビジネス書】
http://www.amazon.co.jp/exec/obidos/ASIN/4093862923
[エラー: asin:4093862923 というアイテムは見つかりませんでした]

本日の一冊は、先日発表された第145回直木賞受賞作、池井戸潤さんの『下町ロケット』。

ＢＢＭでは原則、フィクションを扱わない方針ですが、一読して、これは「今、もっとも読むべきビジネス書」だと感じましたので、ご紹介いたします。

…

【続きを読む】

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【ウォートン流・戦略的値づけの技術とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4023309524
[エラー: asin:4023309524 というアイテムは見つかりませんでした]

本日の一冊は、マーケティングの名門として知られる米ウォートン・スクールの最新マーケティング講義。

著者のジャグモハン・ラジューは、まだ日本ではそれほど知られていませんが、ウォートン・スクールのマーケティング学部長…

【続きを読む】

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【早稲田大学ビジネススクールのNo.1講義】
http://www.amazon.co.jp/exec/obidos/ASIN/4334036309
[エラー: asin:4334036309 というアイテムは見つかりませんでした]

本日の一冊は、早稲田大学ビジネススクールで学生満足度No.1の講義を初公開した一冊。

一連の講義本の流れに便乗した感がありますが、あえて読んでみることにしました。

著者（語り手）は、ローランド・ベルガー会長の遠藤功さん。

計18回…

【続きを読む】

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【あなたの決断力を孫正義と比べると？】
http://www.amazon.co.jp/exec/obidos/ASIN/4334036260
[エラー: asin:4334036260 というアイテムは見つかりませんでした]

本日の一冊は、孫正義氏が自分の後継者を育てるため、グループ内外から受講者を募って開いた学校「ソフトバンクアカデミア」の講義をまとめた一冊。

２部構成になっており、第１部は「意思決定の極意」、第２部は「孫の二乗の兵法」…

【続きを読む】

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【経営の規律を教えてくれる名著】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212270
[エラー: asin:4903212270 というアイテムは見つかりませんでした]

以前、ある出版社のカリスマ編集者が、セミナーでこんなことを言っていました。

「初心なんて、みんな忘れるんですよ」

その編集者曰く、著者が２冊目、３冊目を出していくにつれて売れなくなるのは、読者が飽きたからだけではない。本人…

【続きを読む】