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【部下にビジネスモデルを教える秘訣】
http://www.amazon.co.jp/exec/obidos/ASIN/4798122971
[エラー: asin:4798122971 というアイテムは見つかりませんでした]

先日、版元の翔泳社さんに招かれて、筑波大学の東京キャンパスにお邪魔してきました。

目的は、現在話題となっている経営ツール「ビジネスモデル・ジェネレーション」について学ぶためで、当日は、これから話題必至の翻訳書『ビジネス…

【続きを読む】

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【古くさい業界で儲ける方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4344998200
[エラー: asin:4344998200 というアイテムは見つかりませんでした]

本日の一冊は、クリス・アンダーソンのベストセラー『フリー』の概念を、リアル店舗が実現するにはどうすればいいか、売上高200億円、会員120万人を実現したエステサロン経営者が指南した一冊。

※参考：『フリー』
http://www.amazon.co.jp/exec/obidos/ASIN/4140814047

面白かったのは、なぜフリー戦…

【続きを読む】

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【ひさびさに紹介のカツマ本】
http://www.amazon.co.jp/exec/obidos/ASIN/4799310941
[エラー: asin:4799310941 というアイテムは見つかりませんでした]

本日の一冊は、アマゾンのカスタマーレビューでやや叩かれ気味な、ひさびさのカツマ本です。

改めて紹介すると、著者の勝間和代さんは、慶應義塾大学商学部を卒業後、アーサー・アンダーセン、マッキンゼー、ＪＰモルガンを経て独立した経済評…

【続きを読む】

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【マーケティング理論を物語で学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/4806142395
[エラー: asin:4806142395 というアイテムは見つかりませんでした]

本日の一冊は、ストーリー形式でマーケティングの基礎が学べる、注目の新刊。

物語の舞台となるのは、業界トップのバリューマックス社に大きく水をあけられている会計ソフトウェア専業の駒沢商会。

主人公となるのは、強引な営業と自己…

【続きを読む】

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【３行目？】
http://www.amazon.co.jp/exec/obidos/ASIN/4799310704
[エラー: asin:4799310704 というアイテムは見つかりませんでした]

以前、飲食店経営で成功した方に、こんなお話をうかがいました。

「いいか、土井君。飲み屋で一番原価が高いのはビール。反対に、原価が安いのが梅酒だ。だから、頭のいい経営者は、梅酒の種類を増やして、あたかもこの店は梅酒が得意だという印象を抱かせる。…

【続きを読む】

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【ソニー凋落の内幕】
http://www.amazon.co.jp/exec/obidos/ASIN/4166608320
[エラー: asin:4166608320 というアイテムは見つかりませんでした]

本日の一冊は、1994年からソニーを取材し続け、『ソニーと松下』などの著作を持つノンフィクション作家の立石泰則氏が、ソニー凋落の内幕をつづった一冊。

※参考：『ソニーと松下』
http://www.amazon.co.jp/exec/obidos/ASIN/4062101203

「ブランドをダメにしたのは誰だ！」と書かれたオビに、出井伸之氏、…

【続きを読む】

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【大震災で見えたこと】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248747
[エラー: asin:4822248747 というアイテムは見つかりませんでした]

出張で東北に来ているということもあり、本日は東日本大震災後の復興をテーマにした書籍をご紹介します。

『お客様を呼び戻せ！東日本大震災サービス復興の証言』は、震災直後でも、ほとんど客が減らなかった、あるいは客足の回復が早かった13社を取り…

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【アーカー教授が提唱するブランド・レレバンスとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532317509
[エラー: asin:4532317509 というアイテムは見つかりませんでした]

本日の一冊は、カリフォルニア大学バークレー校ハース経営大学院で名誉教授、電通の顧問も務めるブランド論の大家、デービッド・Ａ・アーカー教授による最新のブランド論。

成熟化した日本市場、そしてiPod、iPhoneなどを投入し…

【続きを読む】

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【孫正義評伝の決定版？】
http://www.amazon.co.jp/exec/obidos/ASIN/4093882312
[エラー: asin:4093882312 というアイテムは見つかりませんでした]

本日の一冊は、昨日あたりから店頭に並び始め、話題となっている、ノンフィクション作家、佐野眞一氏による孫正義氏の評伝です。

佐野さんと言えば、『旅する巨人　宮本常一と渋沢敬三』で第28回大宅壮一ノンフィクション章を受賞した実力派で、アマ…

【続きを読む】

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【2012年最初の注目タイトル】
http://www.amazon.co.jp/exec/obidos/ASIN/415209267X
[エラー: asin:415209267X というアイテムは見つかりませんでした]

本日の一冊は、現在数百万の企業で採用されている、ＳＯＨＯ向けアプリケーションの開発会社、「37シグナルズ」の創業者による注目の起業論。

小さな会社を経営していると、必ずぶち当たる壁というのがありますが、本書では、その壁を乗り越える考え…

【続きを読む】