2010年3月13日
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【待望の第2弾!】
http://www.amazon.co.jp/exec/obidos/ASIN/4761266678
[エラー: asin:4761266678 というアイテムは見つかりませんでした]
先日、広島に出張に行った際、全国でも指折りの保険セールスマン、江上治さんに、とある事業再生のプロの方を紹介してもらいました。
その方は、赤字だった広島のホテルをたった1年で黒字化した人物で、できる経営者特有のオーラを放っていました。
不…
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2010年3月12日
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【ツイッターの先進事例を一挙紹介】
http://www.amazon.co.jp/exec/obidos/ASIN/482224797X
[エラー: asin:482224797X というアイテムは見つかりませんでした]
またツイッター本か、と言われてしまいそうですが、BBMではかれこれ、4冊目のツイッター本紹介。
といっても、今回の一冊は、どう使えばフォロワーが増える、といった話ではなく、中心は計70を超えるツイッターの先進事例。
著者のシ…
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2010年3月9日
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【ビジネスに役立つ、堺屋太一の歴史本】
http://www.amazon.co.jp/exec/obidos/ASIN/453219525X
[エラー: asin:453219525X というアイテムは見つかりませんでした]
本日の一冊は、元経済企画庁長官で、歴史に造詣の深い堺屋太一さんが、「歴史の使い方」を論じた名著の文庫版。
土井はこれまで、数多くの著名人をインタビューしてきましたが、そのなかでも、もっとも「頭が良い」と感じたのが、こ…
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2010年3月5日
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【また注目の戦略本登場!】
http://www.amazon.co.jp/exec/obidos/ASIN/4492521771
[エラー: asin:4492521771 というアイテムは見つかりませんでした]
最近は『フリー』や『新・プラットフォーム思考』など、戦略に関する本が次々ベストセラーとなっていますが、本日ご紹介する本も、企業に新たなビジネスのヒントを与えてくれる一冊。
※参考:『フリー』
http://www.amazon.co.jp/exec/obidos/ASIN/4140814047
※参考:『新・プラットフォーム思考…
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2010年3月4日
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【未来を切り拓く方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4048850415
[エラー: asin:4048850415 というアイテムは見つかりませんでした]
最初は正直、「また農業本か」と思って手に取った本でした。
ところが、読み終わった感想は、「まいった」のひと言です。
なぜなら本書は、ビジネスという視点では遅れている農業を扱ったもの。
にもかかわらず、著者が実践している農業ビジネスに…
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2009年12月17日
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【プラットフォームを制する方法】
http://www.amazon.co.jp/exec/obidos/ASIN/4023304778
[エラー: asin:4023304778 というアイテムは見つかりませんでした]
グーグル、楽天、ヤフオク、Suica、iPhone、グリー…。
みなさんは、成功しているこれらの企業に共通する戦略が何だかおわかりでしょうか?
そう、答えは「プラットフォーム戦略」。
自分で商品を作るのではなく、他人の商品やコンテンツ、あるいは…
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2009年12月10日
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【アマゾンが屈した「ザッポス」とは?】
http://www.amazon.co.jp/exec/obidos/ASIN/4862234054
[エラー: asin:4862234054 というアイテムは見つかりませんでした]
本日の一冊は、過去5年間で1300%の成長、リピート顧客率75%、創業10年足らずで年商10億ドルを突破した奇跡の企業、「ザッポス」のサービスの秘密に迫った一冊です。
日本ではまだまだ知名度の低い企業なので、簡単に紹介すると、ザッポスは…
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2009年12月5日
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【あの『思考の整理学』著者による最新刊】
http://www.amazon.co.jp/exec/obidos/ASIN/4120040305
[エラー: asin:4120040305 というアイテムは見つかりませんでした]
本日の一冊は、あの100万部ベストセラー『思考の整理学』の著者、外山滋比古さんによる待望の最新刊。
※参考:『思考の整理学』
http://www.amazon.co.jp/exec/obidos/ASIN/4480020470/
あの名著を読んだ方なら、誰もが新刊を読みたい!と思うところでしょうが、本書はまさにその期待に…
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2009年11月15日
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【資金が欲しい?】
http://www.amazon.co.jp/exec/obidos/ASIN/4844370804
[エラー: asin:4844370804 というアイテムは見つかりませんでした]
本日の一冊は、かつて某都市銀行で融資審査を担当し、その後ベンチャー企業のファイナンス担当として、創業2年、初年度売上高数千万にもかかわらず4億円の資金を調達したという著者が、社長のための健全経営&借金ノウハウを公開した一冊。
タイトルも…
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2009年8月15日
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【次世代情報ビジネスの覇者は?】
http://www.amazon.co.jp/exec/obidos/ASIN/4166607081
[エラー: asin:4166607081 というアイテムは見つかりませんでした]
本日の一冊は、ベストセラー『グーグル─Google 既存のビジネスを破壊する』で知られるフリージャーナリストの佐々木俊尚さんが、新聞・テレビの未来を論じた一冊。
※参考:『グーグル─Google 既存のビジネスを破壊する』
http://www.amazon.co.jp/exec/obidos/ASIN/4166605011/
自身の毎日新聞社、アスキ…
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