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【営業マンのためのマーケティング入門】
http://www.amazon.co.jp/exec/obidos/ASIN/4062141353

[エラー: asin:4062141353 というアイテムは見つかりませんでした]

本日の一冊は、できる営業マンがやっているマーケティングノウハ
ウを、ビジネスコンサルタントの著者が説いた一冊。

既にマーケティングを広く学んでいる人にとっては、既知の内容が
多く、食い足りないかもしれませんが、これか…

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【電話営業の達人、待望の第２弾】
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本日の一冊は、電話だけで１億５千万円を売り上げたという電話営業の達人、吉野真由美さんが、ベストセラー『商品がなくても売れる魔法のセールストーク』に続き、マル秘トークを公開した一冊。

※参考：『商品がなくても売れる魔法のセー…

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【極上の読書を実現するために】
http://www.amazon.co.jp/exec/obidos/ASIN/4822246396

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本日の一冊は、アメリカのベストセラー作家でありトップセールス、全米で発行される一〇〇のビジネス紙にコラムを書いているという著者、ジェフリー・ギトマーが書いた、セールスの指南書です。

営業マンからの質問に著者が答えるという形を…

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http://www.amazon.co.jp/exec/obidos/ASIN/4837976549

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本日の一冊は、根性一辺倒だった営業の世界にマーケティングの考え方を持ち込み、一躍話題となった『営業マンは断ることを覚えなさい』の文庫版です。

著者はご存知の通り、かの有名な経営コンサルタントの石原明さん。
かつてＳＭＩ（サクセス・モティベーション・イ…

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http://www.amazon.co.jp/exec/obidos/ASIN/4887595808

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本日の一冊は、野菜スタンドの売り子から「コスモポリタン」誌の伝説のセールスウーマンへと変貌した著者が、忙しいお客さまにも立ち止まってもらえる仕掛けを提示した、アメリカで話題の一冊。

タイトルにもなっている「スピードバンプ」とは、「スピードが出すぎない…

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http://www.amazon.co.jp/exec/obidos/ASIN/4478001618

[エラー: asin:4478001618 というアイテムは見つかりませんでした]

本日の一冊は、かつて幼児向け英語教材の営業で一躍トップとなり、20億円の営業組織を作り上げたという営業の達人、吉野真由美さんが、その交渉術とセールストーク、プレゼン技術を一挙公開した一冊。

どうすれば人の心を動かすことができるのかという社会心理学の原理原…

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http://www.amazon.co.jp/exec/obidos/ASIN/4804717102

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「売れる営業」には、人間味がある――。ＢＢＭ読者のみなさんも、おそらくほとんどの方が同意する言葉ではないでしょうか。

この言葉、じつは本日の一冊、『なぜか挨拶だけで売れてしまう営業法』から引用した言葉です。

著者は、中学生向けの教材販売で37カ月連続トッ…

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http://www.amazon.co.jp/exec/obidos/ASIN/4761264152

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本日の一冊は、電話営業の達人として知られるやり手営業ウーマン、吉野真由美さんによる注目の新刊です。

これまでのラインナップと異なり、新人営業マンでもわかりやすい「話し方」をテーマに、営業のコツを披露した一冊です。

著者によると、最も短時間で、お客に納…

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本日の一冊は、ブランド品の価格破壊で知られる、ローヤルの森田勉社長が、その型破りな営業術を公開した注目の一冊です。

著者は、かつてホテルセンチュリーハイアットやホテルオオクラに勤め、ホテルオークラでは前代未聞のひと夏2400泊の予約をとったというつわもの。

…

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本日の一冊は、営業分野では知らない人はいないという名著中の名著、『私はどうして販売外交に成功したか』の著者、ベトガーにより遺された、著作第２弾です。

※参考：『私はどうして販売外交に成功したか』
http://www.amazon.co.jp/exec/obidos/ASIN/4478540098/

なぜか日本では知られることなく、埋もれていたのを、こ…

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