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【プロが教える、メディア露出の秘訣とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4534045522

[エラー: asin:4534045522 というアイテムは見つかりませんでした]

本日の一冊は、広報・危機対応コンサルタントとして活躍する山見博康さんが、広報・ＰＲで成功するための秘訣を書いた、注目の一冊。

巷には、いろんな方が書いた広報・ＰＲマニュアルがありますが、個人的にはこの方の書いた本…

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【堀紘一が語る省エネ勉強法とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4569706312

[エラー: asin:4569706312 というアイテムは見つかりませんでした]

本日の一冊は、東大法学部を卒業後、読売新聞経済部、三菱商事を経てハーバードビジネススクールを首席クラスで卒業、帰国後はボストンコンサルティンググループの代表取締役社長を務めた堀紘一さんが、その勉強法を明かした一冊。

一時…

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【これからは農ビジネスで稼ぐ！】
http://www.amazon.co.jp/exec/obidos/ASIN/4820717413

[エラー: asin:4820717413 というアイテムは見つかりませんでした]

本日の一冊は、マッキンゼーの戦略コンサルタントから社会起業家へ転身を遂げた著者が、社会起業を成功に導くためのポイントを述べた、注目の一冊。

いわゆる無償奉仕ではなく、きちんと報酬を受け取って、ビジネスとして社会にいいことを…

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【これからは農ビジネスで稼ぐ！】
http://www.amazon.co.jp/exec/obidos/ASIN/4806713015

[エラー: asin:4806713015 というアイテムは見つかりませんでした]

本日の一冊は、元日本モトローラの営業統括本部長（半導体事業部）で、バリバリの外資系サラリーマンから専業農家に転身した著者が、週休四日できっちり稼ぐ脱サラ農業のノウハウを説いた一冊。

主に新規就農者をターゲットにした書籍です…

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【バフェットが序文を書くほどの本とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4532314496

[エラー: asin:4532314496 というアイテムは見つかりませんでした]

みなさんは、あのウォーレン・バフェットやビル・ゲイツ、ジャック・ウェルチでさえも話を聞きたがるというアメリカビジネス界の哲人、ドナルド・Ｒ・キーオをご存じでしょうか？

そう、この人物こそが、あの悪名高い「ニュー・コ…

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【本気で学ぶ、統計の読み方】
http://www.amazon.co.jp/exec/obidos/ASIN/4887596995

[エラー: asin:4887596995 というアイテムは見つかりませんでした]

かつて土井は、セガとアマゾンで過ごしたサラリーマン時代、数字というものがいかにいい加減に解釈されているか、ということを目の当たりにしました。

近所に大型ショッピングモールが来たおかげで売上が伸び、表彰された店長、たまたまアマゾ…

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【ゆとり世代活用の秘策とは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4478007918

[エラー: asin:4478007918 というアイテムは見つかりませんでした]

本日の一冊は、モチベーションとコミュニケーションに関するリクルートグループのプロフェッショナル集団、リクルートコミュニケーションエンジニアリングの２人が、ゆとり世代の新人育成ノウハウを説いた、注目の一冊。

最近は、不況を逆手…

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【プロが教える、調べる技術】
http://www.amazon.co.jp/exec/obidos/ASIN/4478490538

[エラー: asin:4478490538 というアイテムは見つかりませんでした]

本日の一冊は、日本能率協会総合研究所、マーケティング・データ・バンクなどを経て、マッキンゼーでリサーチ・トレーニングを担当していたという著者が、プロフェッショナルの「調べる技術」を論じた一冊。

社長の出版記念講演会に呼ぶゲスト…

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【貯金100倍の技術】
http://www.amazon.co.jp/exec/obidos/ASIN/4844370626

[エラー: asin:4844370626 というアイテムは見つかりませんでした]

本日の一冊は、夫婦ともに公認会計士という２人が、１年で生活費を１／２にし、貯金を100倍にした技術を公開した、注目の一冊。

お金にまつわる本は、たくさん出ていますが、そもそも独身の人間がお金について考えることなど無意味。

というのは、独身者は自…

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【看板集客のプロが語る、売上アップの秘訣】
http://www.amazon.co.jp/exec/obidos/ASIN/4569706525

[エラー: asin:4569706525 というアイテムは見つかりませんでした]

本日の一冊は、店舗に設置するユニークな「立体看板」と集客の技術に定評のある著者が、ストリートマーケティングの要諦を示した一冊。

お店のコンセプトの絞り込みにはじまり、ユーモアあふれる広告のコツ、看板を使った誘客術…

【続きを読む】