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【人を見抜くための心理学】
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本日の一冊は、心理学者でありベストセラー作家でもある内藤誼人さんが、古今東西の心理テストの結果を紹介しながら、人間観察のコツを明かした一冊。

全部で37の二者択一テストとＡＢ２点のイラストが用意され、「攻撃的な交渉者はどちらか」「面…

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【当代一流の文章家が書いた、名著中の名著】
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4月4日に行われた『10年愛される「ベストセラー作家」養成コース』の卒業プレゼンテーションでは、まったく無名の新人、マネー・ヘッタ・チャンさんのお金にまつわる童話が最優秀賞を獲得しました。

うまくいけば、数十万部の期待が…

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【「おくりびと」を生んだカリスマ脚本家の発想法】
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本日の一冊は、伝説の深夜番組「カノッサの屈辱」や、アカデミー賞を受賞した「おくりびと」の映画脚本で知られる小山薫堂さんが、そのアイデア発想法を語った一冊。

土井は常々、アイデア発想というのは、方法論よりもプ…

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【店舗の販促アイデア満載】
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本日の一冊は、飲食店・美容室を中心に小さな店の販促活動支援を行う著者が、低コストでできる販促アイデアをまとめた一冊。

よくある「ご意見ノート」に、店主がまめに返事をしたり、クーポンを貼りつけたりするだけで売上を伸ばした居酒屋、血…

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【文章が苦手な人もすらすら書ける】
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本日の一冊は、「弁護士が書いた究極の～」シリーズで知られる木山泰嗣さんが、ビジネスマンの文章術について書いた本。

土井も仕事がら、たくさんの文章術の本を読んでいますが、本書ほど、文章が苦手な人に最適な本も珍しいと思います…

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【外務省きっての戦略家が９つの交渉原理を説く一冊】
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本日の一冊は、日米経済摩擦や普天間基地返還、北朝鮮交渉など、数多くの難交渉をまとめ、「外務省きっての戦略家」と呼ばれた著者が、その交渉術をまとめた一冊。

著者の経験上、事例はすべて日本の外交の話となってい…

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【春です。手紙を書きましょう】
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仕事がら、本選びについてアドバイスを求められることがありますが、本には、「読みたい本と読みたくない本」「ためになる本とためにならない本」の２軸があると思っています。

一番いいのは、「読みたい本でかつためになる本」ですが、これ…

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【全米No.1スピーカーが説く営業の基本とは？】
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本日の一冊は、営業の仕事を通じて億万長者となり、その後、全米ナンバーワンのセールスモチベーターとなった著者が、その営業ノウハウを明かした一冊。

営業のノウハウ本は数多くありますが、本書の特徴は、営業マンの思考回路を…

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【人気シリーズに「社長力」登場！】
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本日の一冊は、小宮一慶さんの人気シリーズ、「○○力養成講座」待望の最新刊です。

今回のテーマは「社長力」ということですが、もちろん、これから社長を目指す方、経営センスを磨きたい方にも役立ちます。

でも、おそらく一番役立つ…

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【やる気が出る、いちおしの一冊】
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最近、20代のビジネスパーソンと話をしていると、やりたい仕事をやらせてもらえない不満と、将来の不安ばかりが聞こえてきます。

しかしながら、現在、誰もが羨むような仕事をしている人も、大活躍しているビジネスマンも、多かれ少なかれ、…

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