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本日の一冊は、「クリエイティブ・クラス」と呼ばれる新しい価値観を共有する人々が主導する、クリエイティブ経済の到来を予見し、そこでの競争優位を築く方法を説いた一冊。

どちらかと言うと、クリエイティブ人材を集めるための政策について提言したものが多く、直接…

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本日の一冊は、「週末起業」ブームの立役者、藤井孝一さんによる、「起業前の方へのアドバイス」です。

サラリーマンをやりながら、なんとなく独立・起業を考えている人は多いと思いますが、本書は、そんな人が今から何をやっておけばスムーズに成功できるかを説いた一…

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本日の一冊は、人材輩出企業・リクルートの創業者、江副浩正さんによる待望のベンチャー経営論です。

読んでみて驚いたのは、新書とは思えない内容の濃さ。最初の30ページを読むだけでも、経営のヒントがいくつも見つかり、じつにお買い得な一冊です。

「経営の三原則」…

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本日の一冊は、経営コンサルティングというビジネスの基礎を作り、世界を代表するコンサルティングファーム、マッキンゼーの文化を創った男、マービン・バウワーの評伝です。

著者は、マッキンゼー初の女性パートナーであり、マービンから直接薫陶を受けたエリザベス・…

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新刊『「伝説の社員」になれ！』の影響で、土井の周りでは「伝説」という言葉が流行しています。

※参考：『「伝説の社員」になれ！』
http://www.amazon.co.jp/exec/obidos/ASIN/4794215851

そこで本日は、同じ「伝説」つながりで見つけた注目の一冊をご紹介します。

本日の一冊は、ホテル業界で「伝説」のサービスを実…

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本日の一冊は、電話営業の達人として知られるやり手営業ウーマン、吉野真由美さんによる注目の新刊です。

これまでのラインナップと異なり、新人営業マンでもわかりやすい「話し方」をテーマに、営業のコツを披露した一冊です。

著者によると、最も短時間で、お客に納…

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本日の一冊は、ディスカヴァーが新たに立ち上げた新書シリーズ、「ディスカヴァー携書」の一冊で、アイデア発想法に関する内容。

著者は、日本を代表するクリエイター、博報堂ケトルのＣＥＯ、嶋浩一郎さんです。

アイデア発想法や情報整理に関しては、これまでにもた…

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本日の一冊は、ブランド品の価格破壊で知られる、ローヤルの森田勉社長が、その型破りな営業術を公開した注目の一冊です。

著者は、かつてホテルセンチュリーハイアットやホテルオオクラに勤め、ホテルオークラでは前代未聞のひと夏2400泊の予約をとったというつわもの。

…

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本日の一冊は、世界的に有名なマーケティング戦略家であり、ベストセラー『マーケティング22の法則』の著者である２人が、個人のキャリア戦略について論じた一冊。

※参考：『マーケティング22の法則』
http://www.amazon.co.jp/exec/obidos/ASIN/4884970233/

本書における著者らの主張は、以下の言葉に集約されます。

「最高…

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本日の一冊は、何と６年連続で研修実績年間250日超えという「研修女王」、大串亜由美さんによる注目の新刊。

好評だった前著『15秒でツカみ90秒でオトすアサーティブ交渉術』に引き続き、アサーティブ・コミュニケーションのコツが書かれています。

※参考：『15秒でツカみ90秒で…

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