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[エラー: asin:4872574710 というアイテムは見つかりませんでした]

本日の一冊は、全米No.1の営業マン指導者として知られるジェフリー・ギトマーが、トップセールスになるための心構えとテクニックを論じたベストセラー。

前著『営業の赤本』もかなり自己啓発要素の強い本でしたが、本書も営業マンのやる気を刺激する、珠玉の言葉が散りばめ…

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[エラー: asin:4794216335 というアイテムは見つかりませんでした]

本日の一冊は、ベストセラー作家であり、現在、明治大学文学部教授として数多くの生徒の指導にあたる著者が、人生において必要な「加速力」を論じた一冊。

著者によると、「成功している人というのは、やはり他人とは違う努力をしている」ものであり、とくに必要な時に…

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本日の一冊は、手帳の老舗、日本能率協会マネジメントセンターの代表取締役会長が、手帳を軸にまとめた人生論およびキャリア論です。

著者いわく、「これまで生きてきた時間と向き合うことなしには、将来の方向性も見えてはこない」。だからこそ手帳を使い、「書く」だ…

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本日の一冊は、いつもは無表情なランダムハウス講談社のＴ氏が、珍しく興奮気味におすすめしてくれた一冊。

内容は、ケロッグでＭＢＡを取り、その後マイクロソフトのエグゼクティブとして活躍した著者が、その座を捨てて途上国支援に転身するという、感動のノンフィク…

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本日の一冊は、発売直後で既に７万部を突破した話題作『佐藤可士和の超整理術』の著者、佐藤可士和氏の奥様にしてマネジャー、佐藤悦子さんによる一冊。

※参考：『佐藤可士和の超整理術』
http://www.amazon.co.jp/exec/obidos/ASIN/4532165946/

佐藤可士和さんがアートディレクターとして現在のポジションを確
立したの…

【続きを読む】

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昨日ご紹介してブレイク中の『佐藤可士和の超整理術』に引き続き、今日も広告クリエイターによる注目の一冊をご紹介します。

※参考：『佐藤可士和の超整理術』
http://www.amazon.co.jp/exec/obidos/ASIN/4532165946

本日の一冊は、新潮文庫「Yonda？」、「日テレ営業中」「ガス・
パッ・チョ！」などの名コピーで知られる辣…

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本日の一冊は、根性一辺倒だった営業の世界にマーケティングの考え方を持ち込み、一躍話題となった『営業マンは断ることを覚えなさい』の文庫版です。

著者はご存知の通り、かの有名な経営コンサルタントの石原明さん。
かつてＳＭＩ（サクセス・モティベーション・イ…

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本日の一冊は、かつてブリヂストンスポーツ関西販売の社長を務め、デール・カーネギー・コースのインストラクター資格も持つ著者が、話し方のノウハウを公開した一冊です。

タイトルに「たった２分で人の心をつかむ」とあるように、短い時間でも相手に自分を印象づける…

【続きを読む】

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本日の一冊は、東大法学部卒業後、日本長期信用銀行、野村證券投資信託などを経て弁護士となった著者が、交渉術の基本をわかりやすくまとめた一冊。

『新ハーバード流交渉術』『影響力の武器』などの意思決定論分野の名著のエッセンスを借用し、それに自らの弁護士経験…

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本日の一冊は、野菜スタンドの売り子から「コスモポリタン」誌の伝説のセールスウーマンへと変貌した著者が、忙しいお客さまにも立ち止まってもらえる仕掛けを提示した、アメリカで話題の一冊。

タイトルにもなっている「スピードバンプ」とは、「スピードが出すぎない…

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