元アマゾンのカリスマバイヤー土井英司が1日1冊、
厳選ビジネス書を紹介します。
⇒「ビジネスブックマラソン」無料購読の申込みはこちらから。
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『FREE経済学入門』苫米地英人・著Vol.2074


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【FREEに隠された権力者の陰謀とは?】
http://www.amazon.co.jp/exec/obidos/ASIN/4894513897
[エラー: asin:4894513897 というアイテムは見つかりませんでした]

以前、佐藤優さんの『交渉術』を読んだ時、セックス、酒、カネのうち、カネだけが限界効用が働かない、という話が書かれていて、妙に印象に残りました。

※参考:『交渉術』
http://www.amazon.co.jp/exec/obidos/ASIN/4163685804

つまり、人間はお金に関しては、満ち足りることがない。
だ…

【続きを読む】

『吉本興業女マネージャー奮戦記「そんなアホな!」』大谷由里子・著Vol.2068


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【ある女マネージャーの告白】
http://www.amazon.co.jp/exec/obidos/ASIN/4022641975
[エラー: asin:4022641975 というアイテムは見つかりませんでした]

世間では、高校野球の女子マネージャーがものすごい人気ですが、本日ご紹介する一冊は、元・吉本興業の女マネージャーによる回想録。

故・横山やすしのマネージャーを務め、宮川大助・花子はじめ数多くの芸人を売り出した著者が、あくの強い師…

【続きを読む】

『図解ミスが少ない人は必ずやっている[書類・手帳・ノート]の整理術』小西七重・編、池田秀之・著Vol.2060


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【できる社員の整理術】
http://www.amazon.co.jp/exec/obidos/ASIN/4861139392
[エラー: asin:4861139392 というアイテムは見つかりませんでした]

今日は、仕事の合間に、スタッフにも手伝ってもらい、デスクの片づけをしていました。

やはり、新しいアイデアを考えるにも、効率的に仕事をこなすにも、デスクがすっきりしているのが大切。

よく考えたら、毎日10?15冊届く献本を机の上に置いていたら、…

【続きを読む】

『心に響く小さな5つの物語』 藤尾秀昭・文 片岡鶴太郎・画 Vol.2053


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【涙が止まらない感動の実話】
http://www.amazon.co.jp/exec/obidos/ASIN/4884748727
[エラー: asin:4884748727 というアイテムは見つかりませんでした]

「ビジネスブックマラソン」を書き始めてもうすぐ6年。

手抜きと思われたら困るので、極力薄い本は避けようと思っていますが、それでも、内容が素晴らしく、思わず紹介したくなる本があります。

本日ご紹介するのは、月刊誌『致知』の編集長…

【続きを読む】

『コワ?イ不動産の話』宝島編集部・編 Vol.2052


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【新築住宅の6割は欠陥?】
http://www.amazon.co.jp/exec/obidos/ASIN/4796676147
[エラー: asin:4796676147 というアイテムは見つかりませんでした]

広告はしばしば嘘をつく、というのは、このBBMをお読みのみなさまなら、既におわかりのことと思います。

広告にはスポンサーがいて、メディアはそのスポンサーにとって都合のいい情報を流す。

多くの人は、その情報にのせられて商品を買うの…

【続きを読む】

『伝える本。』山本高史・著 vol.2037


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【売れない、でもいい本】
http://www.amazon.co.jp/exec/obidos/ASIN/4478012822
[エラー: asin:4478012822 というアイテムは見つかりませんでした]

山本高史さんの本は、いつ見ても売れる気がしない。でもいい本だ。

山本さんといえば、「私はSuicaと暮らしています」「うまさがノドにグッとくる」などの広告コピーで知られる、元電通のクリエイティブ・ディレクター。

そんな人に「売れない」などと…

【続きを読む】

『ウケる!トーク術』田中イデア・著 vol.2033


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【『エンタの神様』の放送作家が、トーク術を公開】
http://www.amazon.co.jp/exec/obidos/ASIN/4845617552

[エラー: asin:4845617552 というアイテムは見つかりませんでした]

本日の一冊は、「オールナイトニッポン」、「エンタの神様」などのリサーチや構成を手掛けたという放送作家、田中イデアさんが、お笑い芸人に学んだ「ウケる!トーク術」を公開した一冊。

仕事柄、たくさんの放送作家さん…

【続きを読む】

『会計探偵クラブ』山田真哉・著 vol.2032


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【『女子大生会計士の事件簿』に続編登場!】
http://www.amazon.co.jp/exec/obidos/ASIN/4492043624

[エラー: asin:4492043624 というアイテムは見つかりませんでした]

本日の一冊は、日本一会計をわかりやすく説明できる著者、山田真哉さんが、満を持して出した、税金ミステリー。

ベストセラーとなった『女子大生会計士の事件簿』の続編にあたる一冊ということですが、よくもまあ、税金という地…

【続きを読む】

『狼と香辛料』支倉凍砂・著 vol.2029


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【土井が初めて読んだライトノベル】
http://www.amazon.co.jp/exec/obidos/ASIN/4840233020

[エラー: asin:4840233020 というアイテムは見つかりませんでした]

本日の一冊は、以前から社員や山田真哉さんなど、各方面から薦められながら読めなかった、話題のライトノベル『狼と香辛料』。

「第十二回電撃小説大賞銀賞」と言われても、ビジネス一筋の土井には響くはずもなく、これまで放置してきた…

【続きを読む】

『ユニクロ進化論』松下久美・著 vol.2028


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【ファッション業界紙デスク、11年分の取材ノート公開。】
http://www.amazon.co.jp/exec/obidos/ASIN/4828415610

[エラー: asin:4828415610 というアイテムは見つかりませんでした]

本日の一冊は、11年間ユニクロを追い続けた、ファッション業界紙「WWDジャパン」のデスクが、その11年分の取材ノートをまとめ、書籍化した一冊。

ユニクロの進化の歴史と、その時々の施策、そして他のメディアでは紹介…

【続きを読む】

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